{"media":{"accountId":836757,"accountHashedId":"czei4r4s4u","accountKey":"wistia-production_836757","analyticsHost":"https://distillery.wistia.net","formsHost":"https://app.wistia.com","formEventsApi":"/form-stream/1.0.0","aspectRatio":1.7777777777777777,"assets":[{"is_enhanced":false,"is_composite_layer":false,"type":"original","slug":"original","display_name":"Original File","details":{},"width":1280,"height":720,"size":54997186,"bitrate":1630,"public":true,"status":2,"progress":1.0,"metadata":{"av_stream_metadata":"{\"FastStart\":true,\"Audio\":{\"bitRate\":127999,\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":263.476825,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"bitRate\":1538825,\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":263.471542,\"height\":720,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24000/1001\",\"width\":1280}}"},"url":"https://embed-ssl.wistia.com/deliveries/f76475e66b3212866602b510cc053a8f.bin","created_at":1752530467},{"is_enhanced":false,"is_composite_layer":false,"type":"iphone_video","slug":"mp4_h264_703k","display_name":"360p","details":{},"container":"mp4","codec":"h264","width":640,"height":360,"ext":"mp4","size":23725609,"bitrate":703,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":1469408,"average_bitrate":720384,"early_max_bitrate":1342528,"av_stream_metadata":"{\"FastStart\":true,\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":263.477302,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"588365\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":263.458333,\"height\":360,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":640}}","built_by":"render-pipeline","time_to_ready":84.377658206},"url":"https://embed-ssl.wistia.com/deliveries/5b3ed3482b27e171e715753ede5af41fb63d9ec1.bin","created_at":1752530467,"segment_duration":3,"opt_vbitrate":1200},{"is_enhanced":false,"is_composite_layer":false,"type":"mp4_video","slug":"mp4_h264_346k","display_name":"224p","details":{},"container":"mp4","codec":"h264","width":400,"height":224,"ext":"mp4","size":11669976,"bitrate":346,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":1072824,"average_bitrate":354337,"early_max_bitrate":438304,"av_stream_metadata":"{\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":263.477007,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24000/1001\",\"bitRate\":\"220215\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":263.471542,\"height\":224,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24000/1001\",\"width\":400}}","time_to_ready":37.768371226},"url":"https://embed-ssl.wistia.com/deliveries/35c214a32d24a4dd83e8933ae00cb4de63e07711.bin","created_at":1752530467,"segment_duration":3,"opt_vbitrate":300},{"is_enhanced":false,"is_composite_layer":false,"type":"md_mp4_video","slug":"mp4_h264_1202k","display_name":"540p","details":{},"container":"mp4","codec":"h264","width":960,"height":540,"ext":"mp4","size":40567897,"bitrate":1202,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":6059240,"average_bitrate":1231770,"early_max_bitrate":2196816,"av_stream_metadata":"{\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":263.477007,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24000/1001\",\"bitRate\":\"1097583\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":263.471542,\"height\":540,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24000/1001\",\"width\":960}}","time_to_ready":64.928412126},"url":"https://embed-ssl.wistia.com/deliveries/ed5ba01bf777bebdf28116503b3b36a9f465c1ec.bin","created_at":1752530467,"segment_duration":3,"opt_vbitrate":1800},{"is_enhanced":false,"is_composite_layer":false,"type":"hd_mp4_video","slug":"mp4_h264_1677k","display_name":"720p","details":{},"container":"mp4","codec":"h264","width":1280,"height":720,"ext":"mp4","size":56560719,"bitrate":1677,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":3833736,"average_bitrate":1717361,"early_max_bitrate":2922416,"av_stream_metadata":"{\"FastStart\":true,\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":263.477302,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"1585416\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":263.458333,\"height\":720,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":1280}}","built_by":"render-pipeline","time_to_ready":85.061203262},"url":"https://embed-ssl.wistia.com/deliveries/c7d8bd005b0b87a7fa1d90390a437d22a9e493ae.bin","created_at":1752530467,"segment_duration":3,"opt_vbitrate":3750},{"is_enhanced":false,"is_composite_layer":false,"type":"still_image","slug":"still_image_1280x720","display_name":"Thumbnail Image","details":{},"width":1280,"height":720,"ext":"jpg","size":395793,"bitrate":0,"public":true,"status":2,"progress":1.0,"metadata":{"time_to_ready":7.992114424},"url":"https://embed-ssl.wistia.com/deliveries/0c1e7b9a9f037ff73eb8d9d15d6bdd13a7105903.bin","created_at":1752530467},{"is_enhanced":false,"is_composite_layer":false,"type":"storyboard","slug":"storyboard_2000x2240","display_name":"Storyboard","details":{},"width":2000,"height":2240,"ext":"jpg","size":837245,"bitrate":0,"public":true,"status":2,"progress":1.0,"metadata":{"frame_count":200,"aspect_ratio":1.7857142857142858,"frame_height":112,"frame_width":200,"time_to_ready":16.315605633},"url":"https://embed-ssl.wistia.com/deliveries/3f864a809ed5e52e648223a6b3abc3b719461ed9.bin","created_at":1752530467}],"branding":false,"createdAt":1752530467,"distilleryUrl":"https://distillery.wistia.com/x","duration":263.477,"enableCustomerLogo":true,"firstEmbedForAccount":false,"firstShareForAccount":false,"availableTranscripts":[{"bcp47LanguageTag":"en","familyName":"English","familyNativeName":"English","hasCaptions":true,"hasVideoStream":false,"name":"English","nativeName":"English","wistiaLanguageCode":"eng","language":"eng","ietf_language_tag":"eng","alpha3_terminologic":"eng","alpha3_bibliographic":"eng","iso639_2_language_code":"en","english_name":"English","native_name":"English","right_to_left":false,"alpha3Bibliographic":"eng","alpha3Terminologic":"eng","ietfLanguageTag":"eng","iso6392LanguageCode":"en","genericName":"English","genericNativeName":"English"}],"hashedId":"qsi0yzwcu7","mediaId":136090814,"mediaKey":"wistia-production_136090814","mediaType":"Video","name":"BILL AP Automation Helps Clif Family Focus on Efficiency and Sustainability","preloadPreference":null,"progress":1.0,"protected":false,"projectId":4438234,"seoDescription":"a Case Studies video","showAbout":true,"status":2,"type":"Video","originalIsEligibleForDirectPlayback":true,"originalFileStillAsset":{"url":"https://embed-ssl.wistia.com/deliveries/f76475e66b3212866602b510cc053a8f.jpg?video_still_time=131","width":1280,"height":720,"type":"still_image","status":2,"public":true,"progress":1.0,"display_name":"Thumbnail image","details":{},"metadata":{}},"playableWithoutInstantHls":true,"stats":{"loadCount":17556927,"playCount":477,"uniqueLoadCount":8656230,"uniquePlayCount":459,"averageEngagement":0.131017},"trackingTransmitInterval":20,"liveStreamEventDetails":null,"integrations":{"marketo_v2":true,"google_analytics4":true,"marketo_v2_watch_events":true},"tagManager":true,"captions":[{"language":"eng","text":"Napa is a beautiful place to live. The mountains and the valleys and the vineyards and everything that we have here.\n\nOur roots are from Cliff Bar. Gary Erickson and Kit Crawford, who are the co owners of Cliff Bar, also founded and co owned Cliff Family Winery and Farm. All of our vineyards and our farm are CCOF certified organic.\n\nCliff family started with two varietals. We had the Gary's Improv Zinfandel and the Kit's Killer Cab. And when I came on board, we were just making a small amount of both of those. And Gary and Kit were kind of like, we've got, we're starting this wine project and we don't know where it's going go and we're really excited about it and we want to bring the food and all these different aspects together.\n\nAnd now we have over twelve varietals. We make white wines, we make red wines, we have a very popular rose.\n\nOne of the things that's really unique about Cliff Family is the real connection we have to our local community. Our tasting room is right in downtown St. Helena. It's casual.\n\nYou have the food truck that's right next door. Half of our visitors on a weekday are going to be our local customers. That's something that's somewhat unique for a winery in the valley. And even when we've gone through some challenges as a business, you know, maybe there's fires that are driving away tourists, we still find our local community comes out and supports us.\n\nAnd we have really been able to connect.\n\nIt's kind of where we bring together everything that we do at Cliff Family in one area.\n\nTo set yourself apart in the Napa Valley takes creativity and passion and purpose. And for Cliff Family Winery, that passion and purpose is sustainability.\n\nOrganic farming is a huge part of what we do, but we really take it to the next level where we talk about sustaining our people, our community, our brand, our business, our planet, I mean, you name it. So when we make decisions with sustainability in mind, it gives us all a very authentic sense of purpose, and we really care about what we're doing, and who we work for and the product that we're creating.\n\nWe're a small business, but we're a growing business. And with any growing business, you start to have to come up with systems that help make everybody's lives more efficient. And so, you know, we always talk about the pre Bill dot com days when we put all of our invoices in blue folders. We're using so much less paper.\n\nWe used to print them, and then the papers would file through the office, and they would have to get signed by various people before returning to accounting's desk.\n\nThe ease of use with Bill dot com is amazing. With all approvals and processing an entire AP check run, all from remote locations. Normally I would have to drive to the office, turn on a computer, do all that kind of stuff. Now I literally can get on my iPhone, bring up the app, and press pay this invoice and now. That's it.\n\nI don't spend a lot of time in the office.\n\nI'm typically in the vineyard and in the winery. So I could literally be in the cellar and approve a bill. I could be in the winery and approve a bill.\n\nWhen she's on the bottle line, you know, I can't say, Hey, here's your blue folder.\n\nYou know, you need to approve this.\n\nIt hits all of those pieces of sustainability.\n\nIt sustains the business.\n\nIt sustains our people because it's more efficient and we're not tearing our hair out over approving invoices.\n\nWe were talking the other day and saying, wow, we have all this more, you know, we have extra time as we're more efficient to put more time into our community.\n\nOr so yes, of course, the business improves, but I think it also allows us more time to focus on some of the other things that we want to do too.\n\nWhen people enjoy my wine, it makes me feel very proud. I can remember a day when I had first bottled one of our rose wines, and it was the middle of February. It was a freezing cold, rainy day. And rose is usually consumed in the summer.\n\nYou think of it as a summer wine, by the pool, outdoor barbecues. But this was a cold, rainy day, and the tasting room was jam packed with people drinking rose. And I walked through there and felt so proud and so happy that they were enjoying my product. It was really a very memorable experience and feeling.\n\nSo the products that we make creating happy memories and happy experiences, it's bringing people together."}],"hls_enabled":true,"embed_options":{"opaqueControls":null,"playerColor":"#111111","playerColorGradient":{"on":false,"colors":[["#111111",0],["#777777",1]]},"plugin":{"googleAnalytics4":{"on":true,"measurementId":"G-5VD6C2ZKWM","usePageGA4Config":true}},"volumeControl":"true","fullscreenButton":"true","controlsVisibleOnLoad":"true","bpbTime":"false","vulcan":true,"contrastIcons":true,"newRoundedIcons":true,"shouldShowCaptionsSettings":true},"embedOptions":{"opaqueControls":null,"playerColor":"#111111","playerColorGradient":{"on":false,"colors":[["#111111",0],["#777777",1]]},"plugin":{"googleAnalytics4":{"on":true,"measurementId":"G-5VD6C2ZKWM","usePageGA4Config":true}},"volumeControl":"true","fullscreenButton":"true","controlsVisibleOnLoad":"true","bpbTime":"false","vulcan":true,"contrastIcons":true,"newRoundedIcons":true,"shouldShowCaptionsSettings":true}},"options":{}}