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So here, we're taking actions globally and or conditionally as leads and or contacts are synced into Paminga from your connected CRM.\n\nHow about triggering global and conditional actions as lead scoring thresholds are met? So in this case, we're gonna watch for a total score to reach or exceed, in this case, one hundred. We'll take these actions for every single lead that crosses that threshold and these ones conditionally.\n\nThen we'll go on to lead stage change actions. So in this case, as lead stages change and people become marketing qualified, boom, trigger actions globally and or conditionally. Finally, how about in workflows and workflow branches and in campaign goals?\n\nYou've never seen anything like this. There are dozens of actions. They're consistent everywhere. You can trigger them globally or conditionally wherever you want. The power is incredible and the consistency makes it easy.\n\nIt's pretty common to set conditions in a marketing automation platform. 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