{"media":{"accountId":2365987,"accountHashedId":"5kjwycae5c","accountKey":"wistia-production_2365987","analyticsHost":"https://distillery.wistia.net","formsHost":"https://app.wistia.com","formEventsApi":"/form-stream/1.0.0","aspectRatio":1.7777777777777777,"assets":[{"is_enhanced":false,"is_composite_layer":false,"type":"original","slug":"original","display_name":"Original File","details":{},"width":1920,"height":1080,"size":297601023,"bitrate":3503,"public":true,"status":2,"progress":1.0,"metadata":{"av_stream_metadata":"{\"FastStart\":false,\"Audio\":{\"bitRate\":70040,\"channels\":1,\"channelLayout\":\"mono\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.582993,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"bitRate\":3511580,\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.583333,\"height\":1080,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":1920}}"},"url":"https://embed-ssl.wistia.com/deliveries/e43940d7d55cda44f8a68ee97c43c546.bin","created_at":1779348778},{"is_enhanced":false,"is_composite_layer":false,"type":"iphone_video","slug":"mp4_h264_512k","display_name":"360p","details":{},"container":"mp4","codec":"h264","width":640,"height":360,"ext":"mp4","size":43505278,"bitrate":512,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":831504,"average_bitrate":524490,"early_max_bitrate":603920,"av_stream_metadata":"{\"FastStart\":true,\"Audio\":{\"channels\":1,\"channelLayout\":\"mono\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.581043,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"424601\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.458333,\"height\":360,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":640}}","built_by":"render-pipeline","time_to_ready":15.505645841},"url":"https://embed-ssl.wistia.com/deliveries/d457dece900b350b62c330088ec00a8f3d8c57ec.bin","created_at":1779348778,"segment_duration":3,"opt_vbitrate":1200},{"is_enhanced":false,"is_composite_layer":false,"type":"mp4_video","slug":"mp4_h264_314k","display_name":"224p","details":{},"container":"mp4","codec":"h264","width":400,"height":224,"ext":"mp4","size":26683462,"bitrate":314,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":444976,"average_bitrate":321690,"early_max_bitrate":347992,"av_stream_metadata":"{\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.581043,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"189719\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.458333,\"height\":224,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":400}}","built_by":"gen3-split-n-stitch","time_to_ready":35.889453085},"url":"https://embed-ssl.wistia.com/deliveries/0803ed856c37083f553e34d15f8d37d4c1866f3e.bin","created_at":1779348778,"segment_duration":3,"opt_vbitrate":300},{"is_enhanced":false,"is_composite_layer":false,"type":"md_mp4_video","slug":"mp4_h264_901k","display_name":"540p","details":{},"container":"mp4","codec":"h264","width":960,"height":540,"ext":"mp4","size":76603669,"bitrate":901,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":1468392,"average_bitrate":923518,"early_max_bitrate":1057592,"av_stream_metadata":"{\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.581043,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"791612\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.458333,\"height\":540,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":960}}","built_by":"gen3-split-n-stitch","time_to_ready":70.355826144},"url":"https://embed-ssl.wistia.com/deliveries/6a9a846d996b5072f7bae21895867c3e9e5b7fa6.bin","created_at":1779348778,"segment_duration":3,"opt_vbitrate":1800},{"is_enhanced":false,"is_composite_layer":false,"type":"hd_mp4_video","slug":"mp4_h264_1288k","display_name":"720p","details":{},"container":"mp4","codec":"h264","width":1280,"height":720,"ext":"mp4","size":109463059,"bitrate":1288,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":2081128,"average_bitrate":1319664,"early_max_bitrate":1519952,"av_stream_metadata":"{\"Audio\":{\"channels\":2,\"channelLayout\":\"stereo\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.581043,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"1187844\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.458333,\"height\":720,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":1280}}","built_by":"gen3-split-n-stitch","time_to_ready":75.371044033},"url":"https://embed-ssl.wistia.com/deliveries/1e22504e65e6be0ff86ff260a2c6c2c1245f8328.bin","created_at":1779348778,"segment_duration":3,"opt_vbitrate":3750},{"is_enhanced":false,"is_composite_layer":false,"type":"hd_mp4_video","slug":"mp4_h264_2293k","display_name":"1080p","details":{},"container":"mp4","codec":"h264","width":1920,"height":1080,"ext":"mp4","size":194825685,"bitrate":2293,"public":true,"status":2,"progress":1.0,"metadata":{"max_bitrate":3637856,"average_bitrate":2348779,"early_max_bitrate":2860504,"av_stream_metadata":"{\"FastStart\":true,\"Audio\":{\"channels\":1,\"channelLayout\":\"mono\",\"Codec ID\":\"mp4a-40-2\",\"codec\":\"aac\",\"codecType\":\"audio\",\"duration\":663.581043,\"sampleFormat\":\"fltp\",\"sampleRate\":44100},\"Video\":{\"avgFrameRate\":\"24/1\",\"bitRate\":\"2249220\",\"Codec ID\":\"avc1\",\"codec\":\"h264\",\"colorPrimaries\":\"bt709\",\"colorSpace\":\"bt709\",\"colorTransfer\":\"bt709\",\"duration\":663.458333,\"height\":1080,\"pixelFormat\":\"yuv420p\",\"rFrameRate\":\"24/1\",\"width\":1920}}","built_by":"render-pipeline","time_to_ready":26.714686785},"url":"https://embed-ssl.wistia.com/deliveries/c8c274b9a051258e30a7b2b592065cf97e14f11e.bin","created_at":1779348778,"segment_duration":3,"opt_vbitrate":5625},{"is_enhanced":false,"is_composite_layer":false,"type":"storyboard","slug":"storyboard_2000x2240","display_name":"Storyboard","details":{},"width":2000,"height":2240,"ext":"jpg","size":535599,"bitrate":0,"public":true,"status":2,"progress":1.0,"metadata":{"frame_count":200,"aspect_ratio":1.7777778,"frame_height":112,"frame_width":200,"built_by":"render-pipeline","time_to_ready":15.322521213},"url":"https://embed-ssl.wistia.com/deliveries/2883d58d9b4afbf0bdf3e43c0714bc6b2a5e347e.bin","created_at":1779348778},{"is_enhanced":false,"is_composite_layer":false,"type":"still_image","slug":"still_image_1920x1080","display_name":"Thumbnail Image","details":{},"width":1920,"height":1080,"size":963404,"bitrate":0,"public":true,"status":2,"progress":1.0,"metadata":{"av_stream_metadata":"{\"FastStart\":false,\"Audio\":{},\"Video\":{\"codec\":\"png\",\"colorSpace\":\"gbr\",\"height\":1080,\"pixelFormat\":\"rgba\",\"rFrameRate\":\"25/1\",\"width\":1920}}"},"url":"https://embed-ssl.wistia.com/deliveries/467a79ef63b1434e914c73d39903c1f9.bin","created_at":1779348965}],"branding":true,"createdAt":1779348778,"distilleryUrl":"https://distillery.wistia.com/x","duration":663.581,"enableCustomerLogo":false,"firstEmbedForAccount":false,"firstShareForAccount":false,"availableTranscripts":[{"bcp47LanguageTag":"en","familyName":"English","familyNativeName":"English","hasCaptions":true,"hasVideoStream":false,"name":"English","nativeName":"English","wistiaLanguageCode":"eng","language":"eng","ietf_language_tag":"eng","alpha3_terminologic":"eng","alpha3_bibliographic":"eng","iso639_2_language_code":"en","english_name":"English","native_name":"English","right_to_left":false,"alpha3Bibliographic":"eng","alpha3Terminologic":"eng","ietfLanguageTag":"eng","iso6392LanguageCode":"en","genericName":"English","genericNativeName":"English"}],"hashedId":"79y5evfus4","mediaId":148162693,"mediaKey":"wistia-production_148162693","mediaType":"Video","name":"How Yaro 4x'd Affiliate Revenue in 10 Weeks","preloadPreference":null,"progress":1.0,"protected":false,"projectId":10632834,"seoDescription":"a Victor's Uploads video","showAbout":true,"status":2,"type":"Video","originalIsEligibleForDirectPlayback":true,"originalFileStillAsset":{"url":"https://embed-ssl.wistia.com/deliveries/e43940d7d55cda44f8a68ee97c43c546.jpg?video_still_time=331","width":1920,"height":1080,"type":"still_image","status":2,"public":true,"progress":1.0,"display_name":"Thumbnail image","details":{},"metadata":{}},"playableWithoutInstantHls":true,"stats":{"loadCount":3482,"playCount":83,"uniqueLoadCount":2283,"uniquePlayCount":81,"averageEngagement":0.137832},"trackingTransmitInterval":10,"liveStreamEventDetails":null,"integrations":{},"tagManager":true,"captions":[{"language":"eng","text":"Can you start by telling your name and your business?\n\nMy pleasure, Victor. So I'm Yarou, and my business is pluswife dot ai. I'm a co founder and CEO of basically a software that helps other businesses and agencies with their sales automation through cold outreach as a channel.\n\nAmazing cold outreach platform. We use this internally, and I'm absolutely in love with it. So super happy we can help you with the affiliate program. We have been working together now for five or six months at this point. We have been running your affiliate program end to end, migrated it from one platform to the other. Could you start by telling me a little bit about how the situation with the affiliate program was before we started working together?\n\nRight. So it was a part of founders' effort, where one of the founders responsible for go to market strategy with the company was running ultimately, that was me. Was running, like, a lot of different stuff. Affiliate program was one of these.\n\nSo we started producing, like, meaningful affiliate revenue, but it was never consistent enough. It is more of a founder's bottleneck that we faced where I was not able to fall through on a lot of things on myself just by myself. And, ultimately, our affiliate efforts were not in the good shape from like day to day operations perspective, from execution on some of the ideas that we had. And this would ultimately lead for us to start exploring options.\n\nWith the founder's bottleneck and you obviously having a ton of different priorities, what were you enabled to do that you wish you could do?\n\nThat's a great question. I would say affiliate program was working okay ish. It was producing maybe ten percent our, like, top line revenue at that point where we started to feel it is a little bit of bottleneck that with proper execution and, like, proper team on by our side, we would actually be able to get much more than that.\n\nAnd, ultimately, that was kind of the the turning point was when we lost one of the biggest opportunities because the affiliate program was not properly enabling the referral partner to bring revenue our way.\n\nThose missed opportunities are not being able to really take care of the affiliate program. What negative impact did that have on your business?\n\nWell, the only negative impact that we had is was like, we're not growing that specific channel fast enough. And it always felt like like a missed opportunity. And basically, it was painful for to to watch some of our competitors being able to deliver, like, top notch affiliate programs and actually benefit from them, whereas ours was a little bit struggling.\n\nHow did you actually find out about Affilial?\n\nWell, I think it was you guys and you, Victor, personally reaching out to me on LinkedIn and something about your outreach stood out. Maybe it was the timing, maybe it was the message or or something else. I'm not sure this went.\n\nYeah, I remember I reached out to you about, you know, just asking if your program was nice to have or if it was producing meaningful revenue and you mentioned it was perfect timing and you went ahead and just booked a call. That's how everything started, right? Throughout that entire process, us having our first calls, me showing you the proposal and everything, what were your thoughts going through that process?\n\nSomething that stood out during our sales process that that you guys took me through was incredible organization of everything. You were able to deliver the the understanding in the first place and how things should work properly and what and, like, very very clear path to to ROI, including our conversations and as well as properly presented in in the deck. And, like, it was very easy for me to build a business case around this engagement internally.\n\nI appreciate you saying that and that you enjoy the sales process because that's what it is. But let's be honest, like when you go through these processes, we all have some doubts or some fears. I just wanted to hear, what was your doubts before engaging with us? What was your fears, your doubts? What almost made you say no?\n\nWell, maybe you was like, you were a little bit pushy on on the end of like, when it come came to follow ups and everything. But ultimately, I I did appreciate that that continuous engagement and like just checking in with me on where we stand. Talking about doubts. Well, for me as as like a co founder and CEO, it's not more about doubts, but it's rather about do we have a clear path to, to ROI?\n\nBecause our business model is quite simple, and we have quite a lot of, like, quite quite high LTV, and and our customer acquisition cost is quite low. So it means basically, like, whenever we're we're starting to spend money on whatever acquisition channel that that we have across the board, whether that's, like, affiliate program or ads or cold outreach or something else, it is very easy for us to get to, to the positive ROI. So, ultimately, we we judge vendors not by, like, believing them in something, but rather working together for a couple months and then just figuring out whether there is, a a clear way forward.\n\nEven though, you know, I could be seen as pushing you or following up consistently and you having to decide internally if is there a potential ROI here? What made you say yes anyway?\n\nI would say that is a level of attention to detail and level of your guys' internal organization. I mean, even throughout the sales process, it felt like even though you are kind of niche agency, we would be getting, like, a lot of personal attention from the team, from the founders on your side as well, and that ultimately triggered the the internal, like, emotional decision on my end because I definitely know how hard it could be to work with the larger agencies where you're not getting that personal vibe and that personal level of attention.\n\nThat personalized attention is something that we really do focus on. My goal is to keep the agency lean and AI powered so that we can actually put real attention towards all of our customers and not get bloated. I really want all of our clients to feel like they are actually getting that individualized attention now. We care about your affiliate program like it's our own. That is our internal goal there.\n\nCan I help fulfill that?\n\nYeah, amazing. I'm so glad to hear that. With having covered like your situation before and what made you actually say yes to working together? Where are we at now?\n\nWell, I think just taking a look at plain numbers, we grew the top line of affiliate program four times, at least in the past five months. And we were extremely slow, by the way, with the onboarding process, and it was kind of throttled by by me being a bottleneck by the fact that we needed to change our affiliate technology provider on the back end, which which affiliate guys and and Victor personally helped us to to migrate quite quite efficiently. So we're working probably, like, hands in, everything's ready for maybe what, ten weeks, maybe eleven weeks. And by the, by that time, like I said, we grew the, the top line affiliate revenue, four times. So like, which me and my partner are very happy about.\n\nJust reflecting on that for a moment of X in affiliate revenue is amazing. So how does that make you feel that we were able to grow the program by four X in a couple of months?\n\nWell, the company is growing using all the channels. Affiliate is obviously one of the most important one for us, not from from perspective of like the the revenue composition the company gets, but rather from creating these partnerships that these incredibly valuable, partnerships that help us market the brand of Plus Wipe in professional communities that we care about most very efficiently. So it is the story not only about the money, which is quite important, but also about building the brand and Aphelio in that regard is helping in a very efficient manner.\n\nThat was something you mentioned when we started working together that you didn't just want to increase revenue. Like that is of course what everyone wants, but you also wanted to increase your brand awareness and create more buzz that you said in your own words, which kind of shaped our approach in general. So other than what we've just covered, what positive impact did the increase in revenue and just the affiliate program overall have on your business?\n\nWell, think at this point, are at money wise, we are at the stage where the program starts to pay for for itself. Like, we ultimately made back all the money, all the investment that we made in in affiliate. Obviously, you cannot expect that happen overnight. In our case, it took, like, couple couple good months to get there. But ultimately, everything that we do from from this point on is the the benefit of the company. The the program pays for itself is like the the math works in our favor.\n\nAnd obviously all the partnerships that we sign and all the buzz that we create with the help of our partners is a very good benefit to the company.\n\nYep, absolutely. It's just going to go up from here and keep compounding. But in the end here, Yarrow, what would you tell someone who is watching this right now and is unsure about taking the next step?\n\nYou as probably like the company owner is wondering whether it's worth for you. And if the math works on the paper, I have, like, hundred percent proof that it will work in real life with Ophelia because they are very well suited to execute on the top of the possible, very professional team with top notch internal processes. So as long as the math works on the paper when you run the cost, the investments, how much it's gonna pay you back, it will work in this way or even better.\n\nThank you so much for saying that, Yarrow. I really, really appreciate that. Do you have any last words before we hop off here?\n\nI was always curious what made you choose like this specific name, Affiliel.\n\nWell, to be very honest with you, the reason we chose that name is because the domain was available. So we didn't want a long domain. We found Affiliel and that just became our name. So we'll see. Maybe we'll keep it. Maybe we'll change it in the future to something that's easier to pronounce. But that's the short story.\n\nWell, ultimately speaking, that company name, the domain fits you guys well.\n\nWell, I appreciate that. Maybe we're building a brand for ourselves then."}],"hls_enabled":true,"embed_options":{"opaqueControls":null,"playerColor":"#FF4D64","playerColorGradient":{"on":"true","colors":[["ff4d64","0.37688970979269876"],["e01e37","1"]]},"plugin":{"chapters":{"on":"true","chapterList":[{"id":"415e871f-4d1f-456f-8b0a-f66840c142d9","time":"404.905","ai_title":"Growth of the Affiliate Program","title":"Growth of the Affiliate Program","deleted":"false"},{"id":"84043651-dbd2-41d7-8167-25197c1d1e9a","time":"630.535","ai_title":"Origin of the Name Affilial","title":"Origin of the Name Affilial","deleted":"false"},{"id":"8bccc1b6-c414-492c-9371-0a166531804b","time":"213.715","ai_title":"Sales Process Insights","title":"Sales Process Insights","deleted":"false"},{"id":"9b107d13-30c3-44bc-9610-8643b16f5369","time":"4.24","ai_title":"Introduction to Pluswife.ai","title":"Introduction to Pluswife.ai","deleted":"false"},{"id":"e153a5c4-8563-4bdc-81a5-3ea867408ee0","time":"504.96","ai_title":"Impact Beyond Revenue","title":"Impact Beyond Revenue","deleted":"false"},{"id":"e7bf869f-8245-4cab-859b-4934bdf5dea8","time":"588.81","ai_title":"Final Thoughts and Recommendations","title":"Final Thoughts and Recommendations","deleted":"false"},{"id":"ebc3ff5b-1993-4495-b1be-56379fc2e1bf","time":"46.785","ai_title":"Challenges with the Affiliate Program","title":"Challenges with the Affiliate Program","deleted":"false"},{"id":"fbb11067-8987-4c39-ac30-ab76a2a6e86a","time":"176.99","ai_title":"Discovery of Affilial","title":"Discovery of Affilial","deleted":"false"}]},"videoThumbnail":{"trimStart":"652.697","trimEnd":"657.697","hashedId":"79y5evfus4","on":"true","clickForSound":{"on":"true","showText":"true"}}},"volumeControl":"true","fullscreenButton":"true","controlsVisibleOnLoad":"false","bpbTime":"false","roundedPlayer":12,"vulcan":true,"stillUrl":"https://embed-ssl.wistia.com/deliveries/467a79ef63b1434e914c73d39903c1f9.png","unalteredStillImageAsset":{"url":"/assets/images/zebra/elements/dashed-thumbnail.png","width":"100","height":"60"},"smallPlayButton":"true","bodyFontFamily":"Poppins","contrastIcons":null,"newRoundedIcons":true,"shouldShowCaptionsSettings":true},"embedOptions":{"opaqueControls":null,"playerColor":"#FF4D64","playerColorGradient":{"on":"true","colors":[["ff4d64","0.37688970979269876"],["e01e37","1"]]},"plugin":{"chapters":{"on":"true","chapterList":[{"id":"415e871f-4d1f-456f-8b0a-f66840c142d9","time":"404.905","ai_title":"Growth of the Affiliate Program","title":"Growth of the Affiliate Program","deleted":"false"},{"id":"84043651-dbd2-41d7-8167-25197c1d1e9a","time":"630.535","ai_title":"Origin of the Name Affilial","title":"Origin of the Name Affilial","deleted":"false"},{"id":"8bccc1b6-c414-492c-9371-0a166531804b","time":"213.715","ai_title":"Sales Process Insights","title":"Sales Process Insights","deleted":"false"},{"id":"9b107d13-30c3-44bc-9610-8643b16f5369","time":"4.24","ai_title":"Introduction to Pluswife.ai","title":"Introduction to Pluswife.ai","deleted":"false"},{"id":"e153a5c4-8563-4bdc-81a5-3ea867408ee0","time":"504.96","ai_title":"Impact Beyond Revenue","title":"Impact Beyond Revenue","deleted":"false"},{"id":"e7bf869f-8245-4cab-859b-4934bdf5dea8","time":"588.81","ai_title":"Final Thoughts and Recommendations","title":"Final Thoughts and Recommendations","deleted":"false"},{"id":"ebc3ff5b-1993-4495-b1be-56379fc2e1bf","time":"46.785","ai_title":"Challenges with the Affiliate Program","title":"Challenges with the Affiliate Program","deleted":"false"},{"id":"fbb11067-8987-4c39-ac30-ab76a2a6e86a","time":"176.99","ai_title":"Discovery of Affilial","title":"Discovery of Affilial","deleted":"false"}]},"videoThumbnail":{"trimStart":"652.697","trimEnd":"657.697","hashedId":"79y5evfus4","on":"true","clickForSound":{"on":"true","showText":"true"}}},"volumeControl":"true","fullscreenButton":"true","controlsVisibleOnLoad":"false","bpbTime":"false","roundedPlayer":12,"vulcan":true,"stillUrl":"https://embed-ssl.wistia.com/deliveries/467a79ef63b1434e914c73d39903c1f9.png","unalteredStillImageAsset":{"url":"/assets/images/zebra/elements/dashed-thumbnail.png","width":"100","height":"60"},"smallPlayButton":"true","bodyFontFamily":"Poppins","contrastIcons":null,"newRoundedIcons":true,"shouldShowCaptionsSettings":true}},"options":{}}