Welcome everybody to the 2023 Bazaarvoice summit.
At Bazaarvoice, authenticity has been and will be our foundation.
You really have to be thoughtful about all of the
consumer touch points and allowing for conversion at any
moment of time to ensure that we're appealing to not the
consumer of today,
but the consumer of tomorrow and what they're looking for.
It's really great to see how marketing and commerce
professionals are adapting to the increased consumer demand
for quality content, don't you think?
Yeah. Definitely.
So how do you thrive and how do you operate in that world with
your content strategy and how you show up is gonna be part of that?
We now actually have the ability of, let's say,
the voice of the transaction of the customer.
It really comes down to attitude and personality of the
team, how they show up with each other,
how they show up with partners,
and how they show up to customers.
I always ask ourselves, is are we current and are we keeping
the currency and the recency of what we have out there?
Accept that there are things that are difficult and that are
not exactly what you want them to be and yet do enough to make
your life better despite the presence of those things.
This is a massive opportunity today and into the future.
So welcome to the new connected bazaar.