The field of
neuroscience is uncovering fundamental mechanisms,
underlying decision making, innovation and insight into human behavior.
The Wharton Neuroscience Initiative is researching how
these new areas of exploration can be translated to improve business,
drive new discoveries and enhance the education of future leaders.
Thanks to the initiative generous donors.
All this and more is possible.
Neuroscience and business is super new,
and really, Wharton is the only place that's really doing it.
We are providing neuroscience as an entry point into behavioral science
and related analytics with applications in business.
There are a lot of systemic problems in STEM fields
in particular, and neuroscience is not alone in this.
In 2020 when all the issues about systemic racism really came to a head.
We asked ourselves, what can we do to help address this problem?
I'm a marketing major, but I'm very interested in consumer behavior.
I have a background in neuroscience, psychology and biology,
and I've always looked for ways to kind of apply
the neuroscience to the real world.
I was very nervous that I wouldn't understand neuroscience
and that I would not know what's going on, and that didn't happen at all.
It was a wonderful learning experience.
Businesses that have more diversity are more innovative, encouraging diversity
within different kinds of student programing enhances their capability
for that pipeline to become more innovative.
What Wharton Neuroscience brings
for underrepresented students is doing neuroscience as a way to enhance
your attractiveness to the open marketplace right out of college.
The Wharton Neuroscience Initiative will continue to expand the field
by training diverse and talented students.
They will become tomorrow's leaders by advancing human potential, the greater
understanding of human connection and social awareness for the common good.
You're excited about this mashup of neuroscience, analytics and business.
Please get in touch.
Go to our website at www.neuro.wharton.upenn.edu