all right, guys.
I've got Dr. Taylor here from North Carolina.
He's one he's one of our most successful doctors
on our program.
And I just wanted to bring him on here
to speak a little bit about his experience
and to share a few words about how his practice has evolved
from when he first started working with us to where he's
at right now.
But before we dive in Dr. Taylor,
would you mind giving us a quick intro on yourself.
You practice all that good stuff.
Absolutely So I am Dr. Taylor Frederick
I'm out here in Raleigh North Carolina.
And it looking since June of 18.
So that's about eight months into practice right now.
I moved down here from Kansas City,
where I went to Kyra school.
I have a wife and two kids under two
and we're always pretty busy out here.
And you know, one of the reasons why I looked into Alice
is I didn't have the time to do all those weekend
screenings all that kind of stuff
because I want to spend as much time with the family as I can and this was a great
solution.
You know with kind of minimizing the time
that I had to work outside of the office hours awesome.
And I mean, since you are fairly new practice,
I'd love to dive in to that a little bit
when you first started how.
How were you planning to get patients did you have a plan
in mind.
Were you worried that you were going
to have to put in those weekends and do the lunch and learns
and dinner with a dog.
Yeah walk me through your thought process there.
So I kind of forehand is ahead of time.
I handed out flyers basically like door to door just,
new neighbor in the area that kind of stuff.
Let us know if there's anything we can do for you.
I did that a lot.
And I to the neighborhoods around me.
I'm in the same shopping center as a grocery store.
That's kind of sprouts a little bit more naturally based.
And they allowed me to set up like a table
out in front of their store and talk
to people going in to get groceries that kind of stuff. So
I spread the word a little bit that way,
but that was all on the weekends.
Those were early mornings kind of dropping off
things in people's mailboxes before they were waking up on a
deal.
And then I guess a couple of retirement communities
around me.
I was talking to them kind of communicating
with their wellness directors for setting up
meetings to talk to residents about how to keep up with their grandkids
and stuff like that. And
yeah, I was all evening hours
early mornings weekend hours.
I looked into joining chamber of commerce.
And that kind of stuff. But
basically everything I'm in a big city everything
to do with all the events for either nothing was free
or it was on the other side of town during business
hours. And it wasn't something that I could do.
So I was kind of running out of ideas for generating patients,
helping grow the office.
Yeah, it seems like a lot of those avenues required
a lot of time.
What would you say is the biggest difference
from those initial approaches that you were taking
to then partnering with us and generating patients
through our program or would you say the biggest shift for you
was.
I think, honestly, the biggest thing is just it's a patient
and allows me to focus more on actually
taking care of the patients.
I mean, when people reach out and contact us
through the Atlas lead system they're
already expressing interesting chiropractic.
I don't have to convince anybody that they need to.
They've either heard it you know it's something
that they've been talking about maybe
they didn't see they didn't know that we
could help with back neck pain and they're showing interest. So
it's much easier one to convert them into long term
care because they came to us, but to it's I mean,
I'm not frustrated by talking to people about who you should
come to a chiropractor and then you know 99
of them being in you know me.
Yeah Yeah, for sure.
And how has it helped you in terms of having more time.
Yeah, I mean, again, I was spending
all those hours on the weekends after work hours going
to be an eyes you know shaking hands, kissing
babies that kind of stuff.
I was doing that for hours and hours
before even during work on even after I opened.
I did a lot of it before I opened.
And I mean, I do none of that now in our practices
quadrupled in four months.
I mean, I was in early office.
So quadrupling 15 to 60 in a couple months
is not still a big feat.
You know we're seeing about 80 patients a week right now.
I went from seeing in the teens starting
with you guys in August, and it it
really helps me overcome what people say is like the hardest
part of practice right. It's
a lot of people say that the first year
of business owner.
I mean, it's very negative kind of thing.
As far as collections I moved here from Kansas.
I didn't know anybody.
I don't family here, that kind of stuff.
My wife wanted to get away from the season of winter. So we moved
to the South.
And we opened in June and started making overhead
a clearing overhead in October.
So in four months.
We started clearing overhead and everything
in the first year in a city where I knew nobody.
Everything was coming from Atlas.
Wow That's amazing.
Congratulations by the way, what would you
believe everything that's just not me.
And what would you recommend to someone
that's you know considering our program,
but you know they're maybe they're skeptical
or they've worked with other agencies before
and they didn't you get the results that they were after.
What would you say to those people.
Yeah, so a couple things are.
I mean, I have two kids under two.
I don't have time or money to spend
on stuff that doesn't work.
I mean, I've been a client of Atlas for eight months now
or and you know I wouldn't keep doing it.
If it didn't work the hour was fantastic.
The people are friendly.
One thing that I struggled with other avenues
for alliances are getting patients
is that there there's no personability
and you know I talked to Joel I talked
to Mark those guys at Atlas.
I mean Lara the gal who helps manage my ads.
I mean, I know all of them on a first name basis. They
know me.
It's really easy to communicate with them.
You know, they're easy to relate to and they kind of they
kind of get what we're going through.
You know I looked into a bunch of other things
and tried stuff out and nothing worked as well as this whatever
Joel and Marcos are doing.
It's working really well.
Also and were you skeptical before trying this out.
I know you were.
I mean, you had had a really good mindset.
I remember talking to you right at the beginning.
And you had a big vision for your practice.
But you know with any new marketing,
there's always a little bit of skepticism.
Would you say that you were a little skeptical or not really.
Yeah, I mean, I have to admit I mean,
going to school talking to all these makers
that have these monster practices that have been in
practice for 20 years.
I mean, all of them are saying that, you
know they'll internal referrals are the way to grow.
And I mean, don't get me wrong. Even in
the month and six days since we opened.
I mean, I've done 10 internal referrals but I mean,
I've also had 50 new patients come in from Atlas
and that same amount of time, I guess when I started,
I have to admit I almost felt like I was admitting defeat
like I'm giving up on my practice being able
sustain itself.
And you know I didn't want to do external marketing,
but something somebody said along the way,
is which you guys are all very, very
well aware of is that chiropractors only see
about 10% 12% of the country.
And this Atlas system helps you see that you know other 85%
90% of people that have never heard of chiropractor I mean,
every person I have that comes in from Atlas.
I mean 99 percent of them never have seen a chiropractor before
and it's such an honor even if even if they don't complete
care plans, they don't come more than you know six 10 times.
I mean, it's an honor to be able to expose them
to what chiropractic is and how it can help them
because we're getting referrals from Atlas sleeps also.
And then I have to kick myself because you
know I was saying no my practice will sustain itself.
Well, just doing it anyways because of that.
That's friggin awesome.
And it seems like you've also had a shift
towards how you view marketing maybe you see it more
instead of like admitting defeat.
You see it as, hey, now you get this sort of my community
focus on my patients and not even have
to worry about that stuff.
Would that does that resonate with you.
Yeah, absolutely.
I mean, like one of the big things with chiropractor me is
you know it's an honor to serve the patients.
You know they're training treating this.
They're testing us with their health. And
you know, that's a huge honor.
But you know service comes from a buzz abundance
not from servitude to them.
You know, we're doing better.
You know I'm complete.
I'm very blessed to be able to help.
So many people in the area.
And because of that mindset I'm able to serve more around me.
And you know that's that changed my mindset with this Atlas
I mean, it's really just the ability to
you know, my monitor
is I like to leave every day a little bit better than I found it
when I wake up in the morning. And
I know how I approach chiropractic
when I got into the profession because I was a success story
chiropractic in my life.
And I decided to do that for others
and having the ability to treat these patients that have never
been a chiropractor my goal is just
to leave chiropractic a little bit better than I found
and every single day.
And you know I'm able to do so with all these people
you know never go into a chiropractor before.
That's awesome.
I know there's a lot of doc that when they first
start they're a little skeptical about patients
coming from Facebook or online.
And they're worried about lead quality
and of course, you know what I tell everyone
these leads are not going to be the same as a referral who
has spoken to their friends and family who all have
had great experiences with you.
And by the time they come in there are already
ready to sign up.
But how would you speak to the quality
would you say that these people still convert to our long term
care.
Absolutely I mean, I get this as many
converting to long term care is as internal referrals
and the biggest hurdle for me was early on.
I was not treating Atlas slates like they
were any other patient.
I had them.
I like a like a separate frame of mind.
And once I started treating them thinking about them
like any other person just being honored that they
walked in the door and trusting me with
their health for the day.
You know once we once I changed my mindset everything started
falling into place a little bit better.
But you know, I wouldn't say that there's
any worse quality of patient conversion from doubtlessly
it's as anybody else care suite.
And last last question for you for anyone thinking
about investing in our program.
What words of wisdom or party advice
would you share with them.
For we go.
Yeah I think really the thing that really sells it for me
is. I mean, what I said before, I mean, I want to keep doing it.
If you know if it didn't work.
I mean, I have kids, you know put food on the table for.
And you know I know a lot of other people
that are doing Atlas and it's all working for them.
You know it's such a great opportunity to meet people.
And you know if my phone number is 9 8 4 2, 1 years old, me.
And I will tell you the truth.
Oh, my god you didn't have to do that. Dr.
Taylor.
But now if you do get cause you know don't come yell at me.
That's when you do it also.
So I mean, if you guys need a little nothing
redirect might be.
That's freaking awesome.
I really appreciate that.
Well, thank you so much Dr. Taylor.
I appreciate your time and keep serving your community
and we're happy.
Have you on board.
Yeah I'm here to be a part of the team.
So I already think you're.