My name is Josh Ho and I am the CEO of Referral Rock.
Referral Rock is a referral marketing company
that provides software as a service for small businesses
to run customer referral programs.
With how fast we're moving on certain things, whether it's like a support question,
or whether it's just sharing an idea, or even just voicing an opinion,
with our small team, we want to get things done in minutes and hours
versus like days and weeks.
Communication is incredibly important with how do you fix problems?
How do you get what's in your head to convey that message to someone else?
Snagit makes communicating with visuals 1000 times easier.
Whatever content or whatever message I am trying to get out,
writing it out to be clear of say, 'click this,' 'point this,' or 'this is that menu,'
when you're trying to actually say, 'Oh, that button over there.'
It's so much easier to just say, 'Boom, circle, this one right there. Change that one.'
It would take me probably 20 minutes to write-up something,
where verbally and visually and the combination feels like a superpower.
Visuals are just a better way of communicating.
The other thing being, trying to fit that into your day,
it's just so much more efficient when you can listen to it when you're ready.
To the sales team, especially, they have limited time.
They might be in-between a sales call, and I'm like, 'Hey, just watch this two minute video.'
And, boom the next call, they're talking about that feature, they're showing that feature,
and they're off to the races.
"Hey this is Mica Longanecker with Referral Rock."
I use Snagit for a variety of different ways.
On the customer support side, it's very much
helping customers maybe understand where something is in the product.
Being able to grab screen-grabs, point to like, 'Hey, go here. This is where that is.'
Often times when you have a customer that is frustrated
and you realize there is really no one article that is going to help them.
Or that, aside from getting on a video-call, which at times can be challenging,
with us being a remote company and also, still regulated to mostly our time-zone.
The nice things is like, 'Here's a screenshot. Here's how you can do it
and by the way, if you want to read more about it, here's a full article on it.'
Usually, you get a much more emphatic, 'Oh, wow, this is awesome, thanks!'
In addition, we have that forever. So now I can say, 'Oh and by the way,'
to my team, 'Here's what we did, here's how it works.'
The way you can convey messaging is so much more efficient.
And, you know, trying to manage a sales team, a customer success team,
still handling support requests, my day gets bogged down pretty quickly.
And so without having a tool to communicate effectively,
I don't know how else I would do it now.
To a small growing company, saving all that time with Snagit
means more resources. It means doing more with less.
With Snagit, Referral Rock has kind of superpowers with communication.