- My name is Jason Boon.
I'm the Director of Richardson & Wrench
at Potts Point, Elizabeth Bay.
Potts Point, Elizabeth Bay is sort of in between say
Bondi and the City.
Richardson & Wrench has been in Potts Point, Elizabeth Bay
for probably 30 years.
I've been here over 20.
It's been an area where a lot of people have come in
with money, bought a platform,
and have actually done a lot of renovation.
And you've seen the change happen over the last 10 years.
For me, marketing was walking the streets,
dropping letterboxes, standing out the front of buildings
with keys pretending I had a listing
and talking to all the owners coming out in the morning.
And then I'd just transfer to three or four
different buildings during the week.
It was also, 'just listed', 'just sold', brochures, slips.
All the original points of contact
would be from the letterbox, or from the street,
or from a phone call.
I've seen such a change in marketing.
I now know my own website, my own emails, my own stories,
my own sort of softer approach to knowing about the area.
So I've become knowledgeable about the public,
the schools, the parks, the people, the characters,
the coffee shops, the energy of the place,
what's going on currently for the area.
These sorts of things is what not only sells your property,
but allows you to be a good agent
selling property in that area.
I wanted to build a new website,
because I wanted to connect in a different way
with the public.
I went with Stepps and partnered with Stepps
because I'd seen what they'd done in the past.
There was a few marketing companies that I was interviewing.
But at the end of the day,
I didn't want it to be too complicated.
I wanted one thing and done well.
What Stepps has brought to me,
is I'm stopped regularly by clients,
and they suggest articles that I can write,
or they comment on what's just been written,
or they say, "That line about the so and so,
"I'm so glad you wrote about that cake lady."
Like it's brought a connection without me doing too much.
(upbeat music)