So what is CCPA.
It's the California Consumer Privacy
Act that protects the personal data
and privacy of its residents.
As of 2020 California residents will
be able to directly sue a company
for misusing their personal data.
They can get up to $750 without proving actual damages, I
if a company sells their personal information or even
accidentally discloses it following a data breach.
So if you are a Californian what are your rights.
First companies should be very clear about what
they are planning to do with your personal data.
It should be easy to read and understand.
Second, you can ask for a copy of all the data company
has on you, including who they shared it with,
like third parties,
and so on...
Third, you can ask for information about you
to be deleted.
So if you have an embarrassing photo when you were 18,
you can ask for it to be deleted.
Fourth you can ask that your information not
be sold or exchanged for anything
valuable like marketing exposure.
And lastly, a company cannot discriminate against you
or offer the same service at a higher price.
Just because you don't want to share your personal information
in the next few videos, we will break this down further
and explain what are the steps businesses and their employees
should take to comply with this law.