So I have Dr. hedman this team here
and Dr. hedman is from Joplin.
And he's an amazing chiropractor and I
wanted to bring him on here today with this team just
to share a little bit about his experience working with digital
and the results we've been able to get him and his practice
and really how we've been able to serve and help
a lot more people in this community.
So without further ado, I'd love for you Dr. hedman
to introduce yourself.
Team your practice.
We can dive in.
All right. Well,
like you said, I'm Dr. hedman
this is my staff manager.
She's been with me for five years here.
Have another staff member that's usually with us,
but she had a parent teacher conference.
But typically it's two of them up front
that really made my office the way it is.
And that Atlas digital.
That's really helped explode her office and deal with both
the digital and my staff.
So that's freaking awesome.
And tell me a little bit about how things were
like before you worked with us.
Oh, we were.
I mean, I feel like we were know a pretty busy office.
You know, I thought we sort saw you know our fair share
and I was able to pay my bills and do all that good stuff.
But we were starting to see a little slide
in our new patients.
It was towards the end of the year.
And we always tell ourselves, what's the year.
New patients always drop a bit.
So I was like, it's no big deal.
And a good friend of mine Hilary Dr. Hilary Ron Hirsch
was telling me about you guys.
And I decided, well, let's just give him a call
and see what happened.
And I remember, they asked what our goal
would be by February 1.
And I was in say 200.
But then you said to 20 we all over you all kind of laughed
like, OK, let's make this joke, guys crazy.
I said, well.
And sure enough.
We've had our busiest months and January.
And February, we had our highest collections.
Most new patients in January where do we stand in January.
Did like overnight over 100.1 114 new patients.
And yeah Yeah, we went down on our average pace a bit.
Yeah, we took a week off because Yeah, I
remember I called the doctor hedman and you're like Joe.
It's like I don't know how to feel about this.
Half of me is like very stressed out because we're
growing so much the other half.
Couldn't be happier.
Yeah but that's funny.
It's definitely great.
You know they do a lot of work, though.
You know keeping up with the phone calls
we got one thing that really helped us is that texting app.
Yes using that, we can text to the computer.
And it's on our actual business phone number.
Now we're using it with our regular patients point.
But I mean, we get lots of leads over the weekend Monday.
It's a little stressful for them.
But you know, I started doing a little bonus for them
for every lead that they bring in.
It's job security.
Yeah, it is.
These are not going to you know doing talks or health fairs or.
Yeah So how are you getting patients
before the online advertising.
We didn't do a lot of advertising,
and it was mainly word of mouth.
So a lot of internal advertising get getting things like that.
I guess referral cards we would hand those out to our patients
asking friends, family members internal referrals I guess
would be the.
What are you and how do you feel the shift moving
towards online advertising has been
with kind of the predictability around it.
Tell me a little.
He's been around chiropractic working
and how long it'll be 15 years this year
longer than I've been a chiropractor.
So does she seem at all with the full page
you know newspaper ads the phone book.
I can tell you that one of the doctors I worked for
did a huge amount on newspaper at full color page ads
on days gift giving.
So I've never seen this type of leave this type of business
from any of those types of advertising.
Tell me more about that.
And I think that we had one ad that we did a full page color
ad.
It was one of the best leads that was ever brought in.
And I think we had about 60 new patients off of that one ad
and we thought that we were on class.
And we went to a kind of like, what kind of cloud
are you on with this would get us to way beyond the know
how many clouds are above that.
This is crazy.
I've never seen this many with that ad that we had ran.
We went to college and get the car and everything got awesome.
So far exceeded that.
And there were private paying what 5,000 for a whole page.
We had a contract.
But Yeah, it was over two grand.
Wow and then how how has this affected your peace of mind.
You're like maybe.
I know.
I know in a way, it's cause some stress because what
with growing you know you have to step your game up and worry
you know until those systems are built in place until you're
trained up with a system.
But outside of that and outside of the hard work
has it improved your life and your peace of mind
and all that good stuff.
All across the board.
It makes it enjoyable coming to work because we'll
go over a few cases every so often
that came in and off this lead.
And you know they're in some of the results
that we get from it.
It's just it makes it really worthwhile.
And yes Granted you get the stress with the stuff
extra work.
You've got to do. But
helping the other people.
And then the more people you help,
the more things that we're going to be
able to do outside of the office enjoy and hopefully,
as we start seeing more patients in our goals
even back down on some of our office hours
if we thought about changing that possibility of adding
an associate doctor.
I'm not quite sure what I want to do.
There I just like to keep a very simple low overhead simply run
office like the Chick fil of chiropractic I guess.
And you know I don't want the headaches
of multi clinics and all that.
But still be able to have a good income
and support the family and all that.
I think all of us dreams anything we want to do.
I think we now see that that possibility is there whichever
direction we choose to go.
And that makes me.
So happy.
You know, my mission in life is to help people and change
the world.
And I can help you guys serve more patients and change lives,
and my mission is getting carried out.
So that makes me.
So happy to hear you know.
So last question for you guys.
Let's talk a little bit more just numbers and results.
Could you give us kind of a breakdown
in kind of the transformation in terms of number
of patients collections all that good stuff through the numbers.
Maybe maybe like maybe like an estimate.
And it doesn't have to be exact.
You know like it could be a big picture
I can tell you that I've been with Dr. Hayden five years.
And when we first started, we reached 35.
We waited within a month, we got 75 a week
with my name being added on.
And then we started doing a little advertising change
a few different things we were getting we got up to 1/1/51
said steady at that 1/21/50 a week.
And that's kind of where we stayed steady at.
We are really happy with those numbers.
I was comfortable.
I mean, Yeah, we brought in a second staff member
to see if we can bring that up a little bit.
I think the highest we got was 170 and a week.
And we went to Atlas with an EF2 3
week we went we had our first 200 and a week.
And now we're seeing a consistent 250 a week,
and we're only working four days a week,
Monday through Thursday just four days
and we're off three days a week, and we're still
seeing about 250.
And I think that we could easily hit 300 really soon.
Yeah but we know when to ramp it up.
Here's what our problem is we know that we definitely
go higher even higher than 300.
But at the.
A lot of people come in between that 4 and 6.
Yeah a new patient block.
Get Yeah bogs down the office you know people.
I don't mind you know they I guess
say they're on their phones anyways their pay
on their phones is not a big, big deal for them to wait.
But granted aren't are mornings it's like, man sometimes I'm
totally my arms that you know 250 a week.
So demands are definitely for us.
I thought we had our running shoes on.
Yeah, awesome, guys.
So I think in terms of my questions.
That's pretty much it.
Do you guys have any final words for any other chiropractors
thinking about maybe working with us.
I definitely was pleasant and relaxed and all the things
that were being told to me.
I will give a try.
I guess.
Yeah, these guys are crazy.
Yeah Wow.
I was amazed.
And definitely joining your group
and just being prepared for I got to prepare
make sure you have a good staff.
Yeah And you know, what we've seen this time and time again,
like the success rate.
Also from our program, of course,
it's in things like your mindset and your processes and all
that good stuff.
But if you don't have a good team. It's so
hard to grow.
Even if we give you all the opportunities
without a good team.
And it could be very difficult. So it goes.
You're the strong the strength of your team is shown
and the results that you guys have.
And it's a two way street.
You know.
So we're sending you guys opportunities.
But your team is really doing an amazing job
at turning those opportunities into long term care pace.
So it's all about, you know, wine whine them
when they come in the door, you always
want to keep a very clean office very
Steely are being consistent communication right.
Yeah, awesome.
So I think that's pretty much it.
Guys thank you so much for coming on.