So what's the trend for mobile websites in 2016?
It's all about how it looks on your phone or on your tablet.
Both app designers and responsive website designers
are focused on the experience of the mobile user.
If there's one thing in common among these devices,
it can probably be summed up with one phrase.
Visual interest.
[MUSIC PLAYING]
PRESENTER: Here are the top 10 effects
that have the maximum visual impact to a mobile user's
experience, all of which fit on a very small screen.
Number one.
Parallax scrolling.
Parallax scrolling is one of the biggest modern website design
trends of 2016, and it has literally turned the design
world on its head.
Rather than the traditional horizontally-focused page
design that has been popular for as long
as there's been an internet, parallax site's
embrace a completely vertical page orientation.
Sites are often one page in total,
and traditional site sections are stacked one
on top of the other to create a motion-rich scrolling
experience that alternates images and solid text areas.
The end results can be incredibly clever
and occasionally breathtaking.
Number two.
Modular scrolling.
Modular scrolling is another interesting scrolling effect
that allows for a more vertical page orientation.
But in this case, different parts of the same page
scroll independently.
A page that might display in a stacked format on a smartphone
can broaden to a side-by-side display for tablets
and provide a compelling visual display for users.
Number three.
Infinite scroll.
Scrolling effects are definitely a theme in the mobile design
world.
Infinite scroll is an effect that
makes pages seem bottomless rather than just the scroll bar
running top to bottom, the page loads as the user scrolls down,
continually presenting additional content.
Number four.
Blur effects.
Blur effects are popular static trick
that allow designers to create a more rich and layered look
onscreen.
Blurred images can be placed behind display copy
in an artful fashion, leaving content readable
but adding visual interest to the design.
Blurred images are often layered behind regular images
to create more visual impact as well.
Number five.
Light copy.
As visual storytelling becomes more
prevalent in modern website design, where photos and videos
and infographics are being used more heavily,
large blocks of text are becoming a thing of the past.
Instead, designers and producers are
working to create a rich display where the visuals are carrying
the story with only minimal keyword relevant text is used
as needed.
Number six.
Swipe reveal photographs.
These photographs are invariably cool,
and they provide an interesting comparative experience
for the user.
They're often used for before-and-after images,
and they work brilliantly with the smartphone's inherently
swipe-friendly style.
These photos create a dynamic, interactive storytelling
experience that can be condensed into a small screen.
Number seven.
Interactive images and animation.
Since mobile devices are not flash-friendly,
designers tend to look for ways to use HTML5 to display
interactive images and animation to liven up
the user's experience.
Subtle animation of photographs is one way
to create motion and interest without having
to actually embed video.
Use of HD videos is a huge trend today.
This can explain why YouTube has many visitors every minute.
Research has shown that internet users
upload more than 100 hours of HD videos every minute.
Number eight.
Rich arrows.
Why have a plain old navigation arrow when you can make one
that animates or expands to reveal
contextual images related to the content on the other side
of the click-through.
These arrows are aesthetically pleasing and contribute
to the greater context of the user's experience,
making them more than just eye candy.
Number nine.
Sliding navigation.
This navigation technique is employed
to add another level of engagement
to entice the user to discover more information on a very
small screen.
By creating navigational elements that
are triggered by the user to slide into place,
designers can keep page designs uncluttered
and yet keep needed information available with just a click.
There are also many website designers
that are using new website design
trends like the split-screen layout, which
is a vertical line that is used to represent two items.
You can use it if you have two items that you
are planning to promote and they are both of equal importance.
Block grids can also be used by dividing a web
page into several blocks.
The blocks can be symmetrical or asymmetrical.
Number 10.
Dynamic charts.
Not only do dynamic charts add greater visual interest
to a page, but they can also be used to an even greater effect.
Simple charts might load animations as content scrolls
into view, but more complicated information
can be communicated very effectively
by presenting facts that are revealed
to the user in a specific and controlled fashion.
The website redesign process involves
using the best mobile website design
while leveraging brief content.
Focus on the performance.
A website that can support access to mobile devices
has an advantage due to the many advanced features.
For instance, the use of touch screen and GPS.
The mobile experience is still in its infancy,
but if modern website design trends are of any indication,
the internet will be an increasingly visual experience.
Of course, trends come and go.
And the latest technology is replaced with something
newer and better every day.
But it definitely seems that our devices
are going to be more centered around looking and touching
and less about just reading as we move into the future.
Does a compelling website design increase traffic
to your business?
A plethora of research and studies
have shown that a well-designed website will increase traffic
into any business.
This means more customers and higher profits.
If you have an improved website interface,
you'll be more likely to get new businesses at a high rate
and increase conversion.
Is your business keeping up with the changing of times?
Have you adopted the best mobile website design
trends to help boost the overall performance of your business?
For more information, download our white paper
"How Video and Interactivity Create ROI," and don't
forget to subscribe.