Coming from a Digital Analyst's background,
I've always been fascinated by numbers and performance management.
But one question has always haunted me,
'What if?'
Hi I'm Nitesh Soman, Growth Manager for Yellow at
Sensis, Australia.
As a Growth Manager at Yellow my primary responsibility
is taking care of traffic and the engagement happening on the website.
The reason why we went with VWO
is because of the simplicity and the robustness of the platform.
A recent campaign that we ran on our Quotes Platform
helped us achieve a 40% improvement in the completition rate of the form.
We see VWO not just as a platform to do an AB test
or a split test or a multivariate test.
But we see it as a platform where we can host our best-looking pages
till the time these pages actually make it to the live website.
We're using both the time, the resource and money to the best use.
Thanks VWO!