And the competitive landscape of b to b business,
the essence of a company transcends its tangible
elements like products or office space,
it fundamentally serves as an entity designed to bring cash in the door.
This mechanism when optimally implemented and combined with a
proven sales process and execution
that significantly increases conversions,
not only secures financial growth,
but enriches the lives of all stakeholders involved,
be it customers, Employees, owners, investors.
This crucial realization
is what's struggling b to b business owners must grasp in
order to drive growth.
The
ability to consistently schedule sales calls with
qualified prospects and convert them to sales forms the
cornerstone of growth,
ensuring sustainability and constant expansion.
In this video, I'm going to quickly show you how the b to b businesses can
create tens of thousands or hundreds of thousands of
dollars in qualified pipeline week after week after week
without ever spending a dime on ads.
It's how I was able to help my business brokerage and M and A
client in Canada scale to four hundred twenty five thousand in
qualified pipeline per week.
And how we're able to book meetings with companies like
Deloitte, Scotiabank, Deliveroo, UBS,
KPMG, the Toronto Raptors, Good
fellow and about fifteen percent of the TSX.
We combine this mechanism with a proven and highly effective
sales process that we have successfully implemented with
several startup to large growth companies.
Implementing the sales process has enabled our clients to
increase their bottom line and their conversions by as much as
seven times within the first nine months with us.
When you work with us,
You will have a holistic approach that combines our lead
generation, sales,
and marketing to help you significantly increase your revenue.
It's also how I was able to help my friends SAS get off the
ground and get money in the door in the first two weeks
without ever spending a dime on ads.
So big or small, the principles are the exact same.
So who is this for?
I don't wanna waste your time,
and I certainly don't wanna waste mine.
The training is for b to b business owners that wanna pack
your calendars with appointments.
You wanna grow and get to one million or ten million.
ARR in the next year. You wanna raise your next round.
You wanna get traction and you wanna build a fantastic
business with a meaningful footprint.
If you're struggling with low open rates,
if you have low response rates,
if you have less than one percent booking rates,
If you have poor data or misinformation and you're
feeling extremely frustrated and angry,
then you need to pay very close attention to what I'm about to tell you.
If you've tried outbound in the past and it didn't work,
it's not your fault.
If you tried cold emailing, LinkedIn outreach,
or sales trainers in the past and it didn't work,
it's not your fault.
This is a complex and capricious process that
requires obscure knowledge that can only ever be earned with
years in the trenches.
If you suspected,
that the people showing you how business development actually
works were wrong.
You're correct.
If you suspected that cold outreach actually could work If
done properly, you're also correct.
How do I know this?
Because we do it week after week after week This works in
just about any industry in the b to b space.
The principles are fundamentally the same.
It's traffic and offer.
The truth is You can pack out your calendar with email
prospecting and LinkedIn outreach if you have the right,
high quality content, and the right targeting.
Most founders don't understand how to properly craft the right
outbound demand generation engine and conversion systems.
Worse still, they don't understand the fickle nature of Google and
LinkedIn and fall prey to these cleverly crafted algorithms.
So this training is mostly about you.
But before I begin,
I thought it would only be polite to tell you a little bit about myself.
My name is Dan Brown, and for the last two years,
I have been obsessively entrenched in cold email,
LinkedIn outreach, and demand generation programs.
I've worked with dozens of offers and businesses over that
time period across a multitude of industries.
And in doing so, have generated about twenty five million in
qualified pipeline over those years.
Industry ranging from finance, health care, logistics,
cybersecurity, e learning, mergers and
acquisitions, financial instruments, and web three.
I currently run the outbound demand generation program for
the largest platform of main industry businesses and M and A
opportunities in Canada.
And in my spare time, I consult on b to b businesses that interest me.
I put years and tens of thousands of dollars into
owning my craft and becoming very good at what I do.
And for the first time ever,
I'm about to share my playbook from start to finish.
Without further ado,
crafting an automated outbound demand generation and
conversion program.
The cornerstone of this methodology is the construction
of the automated demand generation engine delineated
into five phases.
Discovery, validation, scaling, automation, and final handoff.
Initially, identifying the ideal client profile or the ICP
and understanding the fears, desires,
and frustrations of the niche lays the
groundwork for a successful outreach strategy.
This phase evaluates the viability of the offering
against the target market and their needs setting the stage
for the subsequent steps.
If you only have two thousand people that you can target and
the price of your item is too low,
outbound demand generation will not work for you.
Conversely, if you find out that the number of decision makers that you
have access to is closer to a hundred fifty thousand,
then this is absolutely something that will print
meetings week after week after week.
So the first thing that you wanna do is you wanna See if
you have enough available inventory of prospects to target.
In the tactical execution phase,
the focus shifts to prepping the outbound domain for volume,
crack, thing, effective messaging,
and outreach strategy testing.
A compelling outreach email comes together with a few elements.
The first is the subject line,
which should be something that catches their attention
immediately and doesn't get caught by the spam traps.
The second is personalization.
Something so hyper specific and unique to the person It could
not possibly be for someone else.
Hey, Jim.
Congrats on getting that young president's award back in
October.
Hey, congrats on closing that round with Panthera in q one.
If you can't find anything on that,
then something about the company.
The third, a compelling value proposition, the hook.
It immediately communicates your value prop, like,
Our free to use platform will help you sell an extra two
hundred k in the next forty five days.
We package that in with credible social proof your
track record and demonstrated ability to help prospects get
the desired result.
And, lastly, a clear and singular call to action, that
is usually booking a call.
Hey, do you have ten to fifteen minutes this week to discuss this?
So you're gonna wanna grab those assets and start building
out foundational copy.
Simultaneously, LinkedIn campaigns are running and rigor rigorously tested to
validate the offer We want immediate action,
leveraging email and adjusting LinkedIn outreach based on real
time response data to fine tune the initial approach.
For outbound, you're gonna wanna craft multiple angles to see what
actually works in practice.
Scaling involves meticulous manage of volume and the
integration of automation tools for nurturing leads and
managing the sales cycle.
This stage is critical for transforming sporadic successes
into a consistent, predictable,
flow of qualified leads booking in your calendar week after week.
Automation plays a key role in domain setup, list cleaning,
message, personalization,
ensuring a streamlined efficient process that
consistently generates sales calls with qualified prospects.
Beyond the mechanics of demand generation,
there are many inherent challenges of cold email and
LinkedIn outreach.
The importance of strategic adaptation
and continuous improvement cannot be understated.
Direct involvement is needed to circumvent these obstacles.
You're going to start by building out a list of about a
thousand prospects of your ideal client.
You don't have to worry about cleaning them or anything like
that, but you should be personalizing them.
Then you're going to go out and you're going to send out three
hundred messages,
and you're immediately going to see at the end of a week what
the responses were.
Did you get two ARs?
AR stands for affirmative reply.
Then you should be able to convert one of those ARs to a sales call.
At that point, you know, we got our foot in the door.
We got something here that has traction.
We can actually start to validate these and then scale.
This proposition is not merely a service,
but a partnership aimed at driving growth,
leveraging a lean expert team dedicated to crafting bespoke
demand generation engines,
equipped with a proprietary tech stack and comprehensive
guides for troubleshooting and scaling.
If you sent out three hundred messages,
and you did not get enough ARs or any call scheduled,
you're gonna wanna hyper per personalize.
Instead of using AI this time, you're going to want to go even deeper,
and you're gonna wanna make even bolder claims on your case studies.
You're also going to want to do double taps.
So you're gonna wanna send out LinkedIn messages, emails,
and then possibly even hit them up on cold calls A pro tip is
that if you go into your campaign and you see who's
opened it, those are the best people to cold call.
So we not only lay out a detailed roadmap for b to b
demand generation,
but also constantly test and tweak to improve your close rate.
We emphasize the strategic mindset and operational finesse
required to navigate the complexities of outbound demand generation.
By opting for a holistic data driven approach carried
out by a lean team of high level specialists who
absolutely love to book meetings so you can get max
value out of the partnership,
and your business can unlock exponential growth.
Ensuring that you consistently have a healthy pipeline and
sales calls booked week after week after week.
As we go deeper into the nuances of each phase, from
initial discovery through to automation and hand off,
the system becomes your comprehensive manual.
So you can scale with or without us.
It's a testament to the power of research strategic outreach,
meticulous planning,
and the relentless pursuit of growth over years and years of
trial and error.
Through this journey together,
we not only aim to transform your pipeline and increase your closing rate,
but also to instill a culture of continuous innovation and
strategic thinking within your business paving the way for
sustained success.
At this point, it basically becomes mass.
You should know how many message messages need to go out
per week to generate two to three ARs or whatever your
metric is and how many of those convert to sales calls.
You can also reverse engineer it.
So let's say, you know, how many messages have to go out
for one sales call, multiply that by five,
multiply the number of sends by five,
and now you figure out basically how many outbound
messages have to go out in order for you to get five sales
calls per week or whatever your desired KPIs are.
At this point, you should have your KPIs established.
You should have consistency and a proven track record showing
you know what to do and how it works.
You're going to proceed to the scaling phase.
You basically have an engine, by the way.
So at this point, congratulations.
You should be able to consistently and predictably
generate sales calls And now it's just a matter of making
sure that this engine starts to become automated and increasing
your close rate from the pipeline.
You're gonna want to make sure that you're still hitting those
same KPIs that you did from previous weeks,
making sure that the quality hasn't degraded.
At that point, you're also going to want to make sure that you have your
CRM software automated.
So when you tag someone, it'll either send them to bump
sequences or nurture sequences,
stuff that shows them collateral prior to the call.
So If you book Jim on a Monday and he's meeting on
a Friday, he should get messages that kind of preface
him before he gets on his call on Friday.
The more he understands about the thesis of your solution,
the easier the sale will be.
On average, they say it takes about seven hours of time of a
prospect interacting with a company in order to close a sale.
What we're trying to do is get as many of those hours in
before you hop on the sales call so that the sales call
converts at a higher percentage.
It would be irresponsible of me to show you the treasure map of
profitability without warning you of the pitfalls that lay ahead, though.
And so I'm gonna tell you about some of the pain that I've
learned over the last five years.
Now cold outreach is fickle to be frank.
It what works one year doesn't work the next, most of the best
practices that you come across on YouTube or in these kind of
fluff Twitter threads are bland and they have no tea.
That's just the reality they're designed to get you to buy
their solution or buy their software but there's very
little actual weight to what they're doing.
LinkedIn automation similarly can be a tough nut to crack,
so you wanna make sure that you have the proper strategy and
automation as well as having a good source to buy aged avatar accounts.
And then profiles, obviously,
will get blocked quickly if you don't have proper practices in
terms of VPNs and proxies and stuff like that.
It can be a never ending game of cat and mouse.
I know that was a bit long winded, but after reviewing
that process step by step,
You can obviously see the logical and complete argument
as to how to effectively structure your automated
outbound demand generation and conversion engine.
And perhaps you're even able to look at what you're currently
doing and see some notable gaps that you have in your existing infrastructure.
So you can go and try to figure this out on your own.
You could try to hire someone to do this But if you want it
done right and you want it done right now,
then we should discuss what it looks like for us to come into
your business and build it out so you have an automated demand
generation and conversion engine.
We have half a decade of experience and a proven
playbook that has driven over fifty million dollars in
pipeline collectively over that time period.
We've booked some of the biggest companies in America
and the UK for our clients.
When you work with us,
you're not getting some virtual assistant in the third world.
Instead, we run a very lean and extremely focused team of
experts who love to print meetings,
which means printing money.
All of our engines come with our proprietary in house
software that I spoke of early,
earlier as well as a comprehensive manual on how to
troubleshoot or scale the engine for your organization if
ever is needed I would encourage you to click the link
below and book a time with us.
Today, on the call,
we can do a deep dive into your specific situation,
and determine an action plan for your business.
Building these is tough work, even for myself, and I can only
work with about one to two businesses per month depending
on the complexity of the offer.
So if you are serious about growth and you're sick of
spinning your wheels in the mud and wanna start scheduling,
and converting calls as soon as possible,
I would encourage you to book a meeting with the Calendly below.
All of this of course, is backed up with our guarantee
that if we don't succeed in creating an engine that
repeatedly generates sales calls and turns the cold
audience into customers week after week will,
of course, work with you to do so because I think that's the
desired result for most organizations or if desired
will provide you with a refund.
We look forward to meeting you and growing your business.
Thank you for your time.