The main thing that we've done is we've built our exclusive deals on on the B2B site.
So the first thing to say is the B2B site is a kind of invitation-only.
You have to have approval to get a login.
Anybody who doesn't have a login won't be able to see the products or see the prices.
Once we've approved you for an account and you're logged-in, you'll get to see these exclusive deals.
Now that uses the the BigCommerce promotions API.
So we've built a product called SKUpal outside of BigCommerce,
which allows us to manage all of the deals and things that we offer these customers.
Our B2B customers are looking for deals so that they can sell them on to their customers who are end users at a margin.
So we offer them bulk buying rates, buy one get one free, buy one get something else free,
buy 10 and get a percentage off, or buy 10 and get one free.
So there's all sorts of different combinations of promotions that we offer there,
but they're all done through the promotions API outside of BigCommerce within what we call SKUpal.
So that's the main thing that we offer on the B2B site that we don't have in the B2C site.
B2C site is just end-user pricing.
It's competitive pricing when it comes to retail, but it's not as good pricing as we would offer our wholesale customers.