{"captions":[{"id":"ixst9ln6i1y5gkbi","bcp47LanguageTag":"en","familyName":"English","familyNativeName":"English","hasCaptions":true,"hasVideoStream":true,"key":"wistia-production_ixst9ln6i1y5gkbi","mediaHashedId":"k5jz59ndtt","name":"English","nativeName":"English","wistiaLanguageCode":"eng","hash":{"lines":[{"start":5.36,"end":9.02,"text":["As your business grows,","so does the complexity."]},{"start":9.675,"end":12.615,"text":["With more sales comes","more transactions,"]},{"start":12.875,"end":15.335,"text":["headcount, expenses,"]},{"start":15.435,"end":17.175,"text":["and even taxes."]},{"start":17.24,"end":20.92,"text":["It gets to a point where the","online bookkeeper you hired"]},{"start":20.92,"end":24.28,"text":["won't be able to sustain the","increased amount of workload."]},{"start":24.28,"end":27.485,"text":["Instead, you need a","financial infrastructure"]},{"start":27.505,"end":31.105,"text":["that presents data to help","you make decisions and raise"]},{"start":31.105,"end":32.64,"text":["capital from investors."]},{"start":32.64,"end":36.4,"text":["Now, startups have several options","to consider when building their"]},{"start":36.4,"end":38.06,"text":["financial infrastructure."]},{"start":38.08,"end":40.565,"text":["They can hire an online","bookkeeper who will take care"]},{"start":40.565,"end":42.405,"text":["of basic daily data entries,"]},{"start":42.405,"end":46.625,"text":["but won't be able to understand and","interpret your business financials."]},{"start":46.965,"end":49.56,"text":["There is the in house","accountant that can help with"]},{"start":49.56,"end":52.44,"text":["basic financial statements","by closing month ends,"]},{"start":52.44,"end":55.24,"text":["but will lack strategic","financial knowledge in the"]},{"start":55.24,"end":58.58,"text":["capacity to handle the","entire financial process."]},{"start":58.775,"end":62.215,"text":["Fractional CFOs tend to be","former corporate executives"]},{"start":62.215,"end":64.455,"text":["that can help with","high level decisions,"]},{"start":64.455,"end":68.35,"text":["but lack the hands on approach","that startups desperately need."]},{"start":68.35,"end":71.15,"text":["Major accounting firms are","knowledgeable on annual filings"]},{"start":71.15,"end":74.81,"text":["and audit, but will not support","the day to day accounting."]},{"start":74.91,"end":77.555,"text":["Unlike other options that","service one aspect of the"]},{"start":77.555,"end":78.915,"text":["financial infrastructure,"]},{"start":78.915,"end":82.835,"text":["a plug in finance department","is a one stop shop where"]},{"start":82.835,"end":85.99,"text":["all aspects of the","infrastructure are covered from"]},{"start":85.99,"end":91.175,"text":["bookkeeping to corporate accounting","to FP and A and even supporting"]},{"start":98.015,"end":103.14,"text":["outsourcing or even hiring an","employee, consider plugging in."]}]},"language":"eng","alpha3_terminologic":"eng","alpha3_bibliographic":"eng","iso639_2_language_code":"en","english_name":"English","media_hashed_id":"k5jz59ndtt","native_name":"English","right_to_left":false,"generic_name":"English","generic_native_name":"English"}],"preferred_languages":[]}