- Marketing automation has historically
really focused on static experiences,
while requiring the business
to create every unique experience.
That's not personalized,
that's not intelligent.
That's been a fundamental flaw
with marketing automation historically.
- The current state was really established
five, six years ago in the market,
and no one's really innovating.
- It's not good enough any more
to collect information about groups of people
and try to treat them all the same.
- You can't just stop at, "Hey, Kelly."
I know that you know my name is Kelly.
- They're telling us.
They're sharing with us.
They're sharing with us how they're interacting with us.
They're sharing data with us.
- They want a personalized experience.
The data is there.
Leverage it.
- By using the power of what we have to offer
with ActiveCampaign,
it's gonna allow you to identify
where those interactions need to happen.
- The way we think about this problem
is really along three pillars:
content, routing and then timing.
And I think the blend of each of those
really creates the unique experience.
- And that's why we've been building
the CX Automation Platform.
A platform that is helping you automate
across every aspect of a business
and delivering that experience in a way
where it's unified,
where it's optimal
for the actual customer
at their unique level
with their unique interests
and attributes.
- So we're building the platform
that's going to start to recognize those differences,
customer-to-customer,
individual-to-individual.
And route them down the experiences
that are going to truly resonate with them.
Not as a segment of an audience,
not as a target audience,
but as an individual.
- Give me some recommendations
for how this should work
and then let the system test behind the scenes
and then personalize each of those workflows
down to the individual contact or user.
So I think that's really what we're talking about.
It's not a mystery,
but it's definitely data science.
I think that's where that,
that innovation's really going to come from.
- We're really excited to discuss
the future of CX Automation.
What that means for the industry.
What that means for your business,
your ability to improve
your sales and marketing even further.
and as you experience more and more
of the power of true customer level personalization,
you can choose to enable more and more of it.
- We have consistently demonstrated
since the beginning of Active Campaign,
where this industry needs to go.
This is just the next step to that
and further enhancing the things
that we've already been doing and the capabilities we already offer to customers.
- The world of technology shifts rapidly.
And that's really where ActiveCampaign fits,
is you don't need to stay on top of all that
because that's what we're doing every single day.
- We will always be building out
how to personalize customer experience forever.
Just like a customer experience is always evolving,
the ability to influence it is always evolving.
That's the future of ActiveCampaign.
That's the future of CX Automation.
(techno music)