Customer relationships are complicated.
It's not just I buy. You sell. The end.
They're much more than that. Made up
of fragmented pieces of what you know
about your customers, disconnected back
end systems that don't even talk to each other,
and constantly adapting to new channels.
It's kind of all over the place.
And that's cool because what seems like chaos is actually
everything you want.
It's like an all you can eat buffet of possibilities,
potential opportunities, insights, indicators of what
should come next for your business.
To take advantage of it,
all you need is a little imagination and derring
do. Right?
Well sort of.
You also need technology that lets
you put your data to use and actually build
things that work for your business and your customers.
That's why Zendesk created Sunshine, a new kind of customer
relationship platform that adapts
to your needs and your imagination.
It's native to AWS.
It's based on open source standards.
And since proprietary languages and middleware just
lock you in,
we didn't use them.
Sunshine is kind of an un-platform that
lets you reach your data, connect it and use
it to build the next generation of customer experience.