Ethan, numbers on this marketing campaign aren't telling
me any except how much money we're burning through.
Let's have something concrete to present next month, okay?
You look like you could use some help.
You think everybody needs help.
They have a website, don't they?
It does half the work right there.
Who are you?
Prospects may visit our website, Damien,
but what does that do for us exactly?
Do you even know who those accounts are?
So what?
Looks at our clicks, they're sky rocketing.
The boss will love to see those numbers.
Not if the clicks are random,
with no association to a specific company or campaign.
So are you two, like, my marketing guardian angels?
You know what, I'm just gonna go with this.
How exactly can you help me?
Well, you know most of a B2B buyer's decision is
made even before they fill out a form on your website.
So, when you're using Google Analytics,
you're seeing sessions and impressions but
no data that gives you any actionable business intelligence.
You don't know what companies are serious end market buyers.
Does that sound about right?
Yes! That's exactly it.
You're over exaggerating.
Look, I have a lead right here.
There, here we go.
Company... unknown.
Service provider... unknown.
Seems perfect for our company!
I'm gonna shoot this over to Brad in sales,
he loves it when we send him super viable leads,
with like, zero account information.
Hey, Brad, coming in hot, buddy!
No! What you need is KickFire for Google.
You can easily identify and
track the companies visiting your website.
Companies that are in the market to purchase.
Ethan and Brad don't need that.
They already have a bunch of complicated tools.
Plus, the only thing we need to keep track of around here,
is this plant.
Good point.
Take that plant, Ethan.
That's what your current marketing efforts look like.
KickFire integrates into the Google platform,
that your team is already using.
It only takes minutes to set up and
you will start seeing which companies are
visiting your website and their level of engagement.
Giving you and your sales team way more to work with
than that balled up Post-it Note.
Not to mention, you'll be able to show targeted ads to
companies that don't convert.
What are targeted ads?
You clearly don't know how to target anything but,
while you try retargeting that shot,
Ethan and I can use the integration with Google Ads to
easily retarget accounts visiting our website,
so they're more likely to come back and convert.
Seems like a waste of time to me.
It actually seems less wasteful to me,
knowing who you're advertising to
helps you personalize your messaging and
content based on a visiting company's attributes,
such as industry and revenue,
helping you provide your audience with a better,
personalized experience.
But how can I actually show these improvements to my boss,
he wants a report with solid numbers to
show our C-Suite next month.
You won't have to dread going
to reporting meetings anymore,
because you now can deliver meaningful insights,
with KickFire data.
Just imagine it.
With interactive dashboards and custom reports,
you can unite your data to measure and
analyze the performance of your entire marketing strategy.
Ethan.
Are you okay, man? You've been muttering to
yourself for the past few minutes.
Brad, I'm glad you're here, man.
Listen to this.
You know how most B2B buyers make a decision,
before they ever even fill out a form on our website?
So, we're using Google Analytics and
we're seeing sessions and impressions but
no data that gives us any actionable business intelligence.
Discover the opportunities in your website's
invisible pipeline by using KickFire for Google.
Get started today at KickFire.com