{"captions":[{"id":"1gx5ebogfyibwa00","bcp47LanguageTag":"en","familyName":"English","familyNativeName":"English","hasCaptions":true,"hasVideoStream":true,"key":"wistia-production_1gx5ebogfyibwa00","mediaHashedId":"ilfdzgo4g8","name":"English","nativeName":"English","wistiaLanguageCode":"eng","hash":{"lines":[{"start":0.0,"end":2.24,"text":["So this is for you if you're","running an ecommerce store"]},{"start":2.24,"end":5.12,"text":["spending somewhere around a","hundred dollars a day on ads,"]},{"start":5.12,"end":8.0,"text":["and you've had rocket ship","growth up to twenty or thirty"]},{"start":8.0,"end":9.44,"text":["thousand dollars a month."]},{"start":9.44,"end":12.335,"text":["But now every time you push","towards fifty thousand,"]},{"start":12.335,"end":16.255,"text":["your sales get volatile and","your revenue from ads just"]},{"start":16.255,"end":19.455,"text":["immediately tanks the moment you","try to push your budget further."]},{"start":19.455,"end":20.415,"text":["So here's the thing."]},{"start":20.415,"end":23.135,"text":["You don't have a demand problem","because you've proven that"]},{"start":23.135,"end":24.495,"text":["people want what you're selling."]},{"start":24.495,"end":27.75,"text":["The problem is that nobody with","experience is reading your ad"]},{"start":27.75,"end":29.83,"text":["account and acting","on what it says."]},{"start":29.83,"end":33.27,"text":["Now there are two places","people go to try and buy that,"]},{"start":33.27,"end":36.63,"text":["and both of them don't","work at this revenue level."]},{"start":36.63,"end":39.27,"text":["Courses don't have eyes","inside of your business,"]},{"start":39.27,"end":41.91,"text":["so you get the same advice","whether you're a fashion brand"]},{"start":41.91,"end":43.325,"text":["or a snack company."]},{"start":43.325,"end":45.565,"text":["They can't see your","margins, your stock,"]},{"start":45.565,"end":46.525,"text":["how you're tracking,"]},{"start":46.525,"end":48.925,"text":["or the fact that your best","ads stopped performing and"]},{"start":48.925,"end":50.925,"text":["delivering revenue","four days ago."]},{"start":50.925,"end":54.045,"text":["And agencies can't either","because the expert who sold you"]},{"start":54.045,"end":57.39,"text":["the strategy is the most","expensive person in the building."]},{"start":57.39,"end":60.59,"text":["If that person sits in your ad","account every day at your level"]},{"start":60.59,"end":64.35,"text":["of spend, they can't make","profit servicing businesses at"]},{"start":64.35,"end":65.39,"text":["your revenue level."]},{"start":65.39,"end":68.99,"text":["So you instead get a junior","who's running off a checklist"]},{"start":68.99,"end":72.375,"text":["that the expert built, and you","get a PDF back once a month."]},{"start":72.375,"end":74.775,"text":["This doesn't happen","because they're malicious."]},{"start":74.775,"end":78.375,"text":["It happens because it's the only way","that the big boys get the price down."]},{"start":78.375,"end":79.975,"text":["And so the gap is","obvious. 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