Tupperware has always kind of prided itself on the fact
that back in the 40s, 50s, they've established the party.
The social revolution.
Women would go to each other's homes and sell their
products to each other, and they would leverage their immediate
networks (their friends, their families) and they would
actually approach strangers and build relationships through them.
So for us, since our inception, we've always
been about the relationships and the products are secondary
to that.
With that, over the years, Tupperware hasn't really
evolved to the modern day.
And it wasn't until recently that they felt, with the modern
age of e-commerce, digital communications, they
don't take away from the party.
They actually enhance the party.
When I came on board, we were very data poor on our customers.
A lot of that has to do with how our
business model operates.
We don't necessarily have a line of sight
into who our customers really are.
We know them through our consultants and we don't always
have access to their information.
So that was the initial challenge.
The next part is because of our business model, how do we
then still facilitate those digital relationships?
But make sure that we're still doing right by her?
Because, at the end of the day, our business exists because
of our consultants.
The key thing that we needed to do was try to figure out
which one of these tools was going to be able to help us
scale and deliver the types of communications that we need
to, both from a consumer standpoint and then also from a
sales force standpoint.
And then what level of personalization can we start
driving, assuming we have our data nailed down?
We went through and involved over 52
marketers across the company.
And the key thing that I wanted to do there was not look
for consensus.
What I'm looking for now is usability.
And, for us to be able to make sure that our marketers, who were
probably wearing 10 different hats in each different market, and I defined a market as a country,
we needed to make sure this tool was gonna be easy to use.
Emarsys came out, hands down, as the winner
and what we needed to utilize.
So, I investigated Emarsys.
I got to know them. They came on site.
They helped me understand specifically what the platform
offered. I saw that unified customer profile.
I saw the pricing.
I saw the usability of what the platform could offer to
make it easy to create campaigns and manage campaigns.
And that's where I knew that Emarsys was right for
Tupperware.
I fell in love.
I saw this single customer view.
I saw the ease of use of the automation
part of the platform.
I saw how we can then connect to our CRM ads and start
building that omnichannel experience.
We're not just a retailer.
we're not just an e-commerce business.
There's so much more to us than that.
We are kind of in the middle between being a B2B
a B2C, and so, to find a platform that can
tick both boxes was challenging,
and we did. So when we moved to Emarsys, we implemented
a welcome series, abandon cart, browse abandon, post
purchase... all of these different touchpoints
with our customers throughout their purchasing journey, and
all with clear line of sight into tracking
and how each one performed.
Now, we have a complete understanding of how this email
technology fits into our company.
They knocked the ball out of the park on a number of
different aspects.
It doesn't matter to me which vendor I have, as long as
they've got the technology and the account management that's
there. I've never dealt with a partner who
has been as self-conscious about delivering
on our needs as I have with Emarsys.
It has been huge, vast improvements
of our capabilities for less cost
and, to us, that's a huge win in our book.
Everything we do has to support the sales force and being
successful. What we want to be able to do is completely
take away that administrative burden.
Corporate can do that, and they know that they can rely on
corporate to be able to deliver these communications in a
way that will help them on building their business.