I don't put out a bunch of content.
But the stuff I do write is very popular with the
AnimalsThatRead community.
The thing is, I don't write enough content every week
to fill up a whole newsletter.
So, I want to include some other content that
goes well with what I write and that my subscribers will
enjoy reading.
I've connected my blog
so that whenever I publish something,
it will be automatically added to the content pool
for that week's newsletter.
I've also added other outside sources
that I know my readers love - like the Zoo York Times
Twitter account, ZNN, and Rolling Bones magazine.
What we've found is that even though we're
pulling in content from external sources,
we still get more traffic to our own site. Throughout the week,
articles are pulled in as they're published
by the sources I selected.
There's a lot of great content in here, but not all of it
is relevant to all of my subscribers.
Instead of sending the same thing to everyone,
the ai picks up on the previous behavior
of each subscriber in your newsletter
to determine which article would be the most relevant
to each reader. Instead of the same newsletter going
to everyone,
now each one of my subscribers gets a totally personalized
version tailored to their own unique interests.
As you can see, monkey got content
that's relevant to monkey while gator
got content that's interesting to gator, but they both received
a newsletter with the same look and feel from me, at
animalsthatread.com