WEBVTT

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PRESENTER: Does your
website generate the traffic

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and leads it deserves?

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Are your website visits
building in volume over time?

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This episode of the
In-Sites video series

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will review ways to
build inbound links

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and boost website visibility.

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[MUSIC PLAYING]

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Hi.

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Rena Nicole here.

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If your website is not
getting the traffic it merits,

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it may be due to a
lack of inbound links.

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Inbound links are referrals
that lead from outside websites

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back to your site.

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When a page on your website
gains credible back links

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from other
authoritative websites,

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that page is more likely to have
higher search engine ranking.

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The more inbound
links a site page has,

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the better it will fare in
overall search rankings.

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Let's get your web pages
inline with inbound links

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and increase traffic
to your website.

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Since inbound links weigh
heavily on your search engine

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ranking, it is not
only important to build

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inbound links but to build
them in the proper way.

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Who would want to share
an outside website

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with their community
if it doesn't

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have any relevant content?

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The idea here is to
ensure your content is

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thematic, niche-specific,
and remains on track.

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Creating relevant content
on a consistent basis

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will establish your brand
as an informative resource

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to your industry
and is a great way

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to generate quality
inbound links.

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Create concise, intuitive,
and memorable design

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to ensure a positive
user experience.

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Think of content as the bread
of inbound link building

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and design as the butter.

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Without the proper
branding, a piece of content

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may never make it to the
content redistribution cycle.

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Create content with thought
leadership and value in mind.

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Be sure it is
inviting, shareable,

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and simple to navigate.

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Where relevant, use interactive
media or video to create

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more engagement and sharing
opportunities for your content.

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People love sharing videos.

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In fact, video increases
click through rates by 65%.

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The credibility that accompanies
video and interactivity

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is undeniable.

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For more information about how
video and interactivity create

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ROI, download our white
paper using this link.

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Being active on social media
is imperative to content

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distribution and
inbound link building.

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Since they are working hand in
hand, it is like a two birds

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with one stone content
marketing strategy

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that can boost website traffic
in an exponential manner.

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Use your blog to share
and link to other blog

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posts you have
written as well as

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to sites within
your industry that

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have established authority.

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Be sure they are on
topic and not forced.

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This will ensure a
qualified site visit.

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You can even link to
other blogs from your own

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and most likely the
favor will be returned.

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As you can see,
building inbound links

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can demand a spot-on marketing
strategy and polish publishing

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process to boot.

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Say that five times fast.

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But in the end, it
will pay off 10-fold.

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Learn more about search engine
optimizations best practices

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from the industry's most
innovative thought leaders

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by downloading our ebook,
Learning SEO from the Experts.

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And remember, the proper
way to build inbound links

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is the only way to boost
organic website traffic.

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Attempting to generate inbound
links by cutting corners,

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skipping steps, or paying for
links is counterproductive.

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The link building
strategies we reviewed today

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are all surefire ways of
establishing yourself,

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your business, and your
website as a go-to resource

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on the web for relevant
content other website owners

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feel confident about
sharing with their audience.