This is your target consumer.
Recognize her?
We do.
We've known her for years.
We've given her a pseudonymous Conversant ID.
And every time we learn something new,
we add it on demographic data, the IDs of her devices
so we can accurately reach her on them.
Purchases she makes from you and thousands of other brands,
video she watches, even places she
goes so we know what to tell her about you.
In milliseconds, we custom build and deliver
the perfect message, selecting an image, colors, layout,
and headline from thousands of variations.
Because we know the sites she visits and what time of day
she tends to buy things, we only reach out to her
where and when she's most likely to care about it.
Lately, we've been noticing some new browsing behavior.
Our strategy updates even before she visits the next web page.
We know what messages she's seen, what she's browsed,
and what she's bought.
Even when she buys it in-store, we note in her profile and move
onto the next part of the story.
Wherever she goes, you can continue to reach her
with messages that matter.
That's how we have a lifelong conversation
with just one of your consumers with incremental results
you can see.
Now multiply it by millions of profiles growing and getting
smarter with billions of new data points every day.
That's the power of truly understanding your customers
and knowing what they want to buy
before they know it themselves.
That's the power of Conversant. [MUSIC PLAYING]