RENA NICOLE: Hi.
Rena Nicole here with Direct Images Interactive.
Welcome to our In-Sites video series.
Today, we're going to be talking about inbound marketing.
Not integrated marketing, not I'm
bound marketing, but inbound marketing.
So what is inbound marketing?
Well, inbound marketing is a new concept
that's has a lot of moving parts.
That best way to understand it is to just dive right in.
So let's get started.
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So let's first take a look at the big picture.
Now, there are four key elements to inbound marketing-- attract,
convert, close, and delight.
Each stage represents a part of the buyer's journey,
from their first interaction as a website visitor all the way
through their experience as a customer
and eventually a promoter of your product or service.
In order to truly understand the evolution from a site visitor
to a brand promoter, we first have
to understand the four stages of inbound methodology.
The attract stage is where you create and distribute
compelling, optimized content to generate traffic
to your website.
In this phase, you can draw people into your website,
using blog posts, video, social media, and inbound links.
Next, we have the convert stage.
This is where the magic happens.
Data-capturing tools, including calls to action, landing pages,
and smart forms, gather information
about your interested website visitors.
All of the content that you've created in the attract phase,
if executed properly, will then guide your website visitors
into leads in the converge phase.
So the close stage is up next, where lead nurturing and list
segmentation come into play.
This stage of the process is based on a company's time frame
to reach out, discuss, and seal the deal with a qualified lead.
Once the deal is done, the work is over.
Right?
Not quite.
The delight stage of the inbound marketing methodology
is very important for a few reasons.
Most importantly, word-of-mouth spreads like wildfire.
If you have a client, or repeat client for that matter,
they could be a great promoter or evangelist for your company.
So now that we've had an overview of inbound marketing,
you can begin to see the benefits of adapting
your marketing plan to one aligned
with the inbound methodology.
So be sure to subscribe to the In-Sites video series,
as we break down the process of inbound marketing.
And remember, we make you look good.