>> Ladies and gentlemen… here come the Ravens!
>> My name is Phil Hoffman.
The Ravens came to town 21 years ago,
and I was very fortunate
to get my foot in the door in the first season,
so I’ve been with them for 21 years now
as a team photographer.
But now, because of social media
and all of the options that they have,
they’re using 10 times more pictures
than they’ve ever dreamed about using.
It’s phenomenal what they’re accomplishing.
>> Hi my name is Erin,
I’m the digital media coordinator
for the Baltimore Ravens,
I’ve been with the team for six seasons,
and I work with our photographers to gather
their final product after games and events.
We decided to switch to Libris after Super Bowl 47.
Our prior photo database,
we were only able to access it within our building.
So after the Super Bowl,
when we were in New Orleans for a week
and i had no access to our photo database,
I realized that we needed to have
a cloud-based solution to host our photos.
Libris has impacted maybe
a quarter to half of our building,
along with outside sources such as
corporate sponsors and outside media.
It’s helped us become very efficient in our processes.
After every quarter,
we go down and get the photo cards
from our photographers,
and bring them up to the press box where
images are taken off the cards
and then uploaded into PhotoShelter.
At that point,
anybody with a PhotoShelter account in the building
has access to them.
Our social media coordinator pushes them out to social,
somebody else puts them into photo galleries
that go up on our website which
are also shared on social media.
And then after the game,
when we are producing content,
we go through those photos to find the photos
that relate to our content to use with videos,
with written articles
and to continue adding to photo galleries.
We are also more easily able to get images
out to sponsors and outside media.
Before we would email them or upload them
to dropbox and now we can use the Quick Send function
or create a password protected gallery
for our sponsors to access and download their images.
>> It really helps expand the audience for the
photographs without losing control of them.
You know in the digital era,
it’s pretty easy to lose control of these things.
But the fact that you can control the way it’s used,
in this tier system so that it can be used
by a lot of different people appropriately,
is very, very important.
>> The feedback about Libris has been positive
from everybody in the building.
It’s definitely made everything more efficient
and allows people to do more.
Not just inside the building,
but outside the building as well.
>> When all is said and done,
this stuff becomes a very accessible permanent library.
If you’re looking for a picture that was
taken in a game four years ago,
you can find it in the blink of an eye.
>> Our entire database from 1996
up until now is stored in Libris.
>> But the fact that services like yours provide people
with access no matter where they are,
really has enabled them to do a
tremendous amount more with the photographs.
>> Huh, let’s go!
Ravens on 3.
1-2-3 Ravens!