[MUSIC PLAYING]
At Casper, we know that all the environmental factors
in the bedroom play a big role in your ability to fall asleep.
Light is one of the more intuitive ones
because we have this natural daily cycle with the sun,
and so it's so baked into our biology.
The overarching problem is most lighting definitely
is not designed for sleep.
Bright blue light can interrupt what your body's naturally
trying to do.
Glow was intentionally designed as a light to help you sleep.
[MUSIC PLAYING]
Glow is a bedroom light specifically
for getting into the right mindset of falling asleep,
and then easing into your day.
Initially, it will give you enough light
if you want to read or fold laundry,
but it will gradually dim and get redder like the sunset
to help fall into sleep easily.
A lot of us wake up with blasting alarms,
and that's not a fun way to wake up.
With Glow, we can schedule a wake-up time,
and it will slowly start rising and ease you out of sleep. [MUSIC
PLAYING]
As we were developing a product, we
wanted to provide light that looks natural and feels
warm and inviting, like a candle light or a fire.
So we worked really hard to spec the right kind of LEDs,
but also in the materials that we used in the products.
So the diffuser shell, it's very smooth.
It's very organic.
We spent a long time just testing and building
functional prototypes.
And it was really just a slow iteration
to this new type of product that we've designed. [MUSIC
PLAYING]
By design, we wanted this to be an object
you can use while you were very sleepy,
and so it's controlled by gestures.
You flip it to turn it on or off,
and it begins a drift pattern over 45 minutes by default.
You can rotate it to increase or decrease
the amount of light, press buttons on either side
to pause it.
There is no up or down, so you can't get it wrong.
You can also just wiggle Glow a little bit,
and it'll cast downward the smallest amount of light.
In the middle of the night, you can stumble out of bed
and get a drink of water or change your newborn's diaper
and get back to sleep with as little disruption as possible. [MUSIC PLAYING]
We knew we didn't want to be blatantly putting technology
into people's bedrooms, so we came up
with this idea of quiet technology.
The way we design Glow is to be as soft and as disappearing
in the bedroom as possible.
With Glow, you can create groups.
So as you interact with one, all the others in the group
magically do the same thing.
When you dim one, they all dim together.
When you turn one over, they all turn on and light up your room
in like a very nice way.
You can have this synchronized experience.
These little pools of light create a beautiful light show
in your bedroom. [MUSIC
PLAYING]
There's something magical about the feeling of it.
It's based in science.
People fall asleep faster.
When they wake up in the morning, they feel better.
I think Glow's clear statement that, as a company,
Casper cares about sleep, and we're moving towards something
bigger. [MUSIC
PLAYING]