WEBVTT

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You may have heard
many people and blogs

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talk about thought leadership.

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But what does it really mean
to become a thought leader?

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And with so many
innovative minds out there,

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how can you make
your company stand

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out using thought leadership?

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Well guess what?

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In today’s In-Sites video,
we’ve curated 5 creative ideas

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to help you stand out in
your industry using Thought

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Leadership Marketing.

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The greatest thing about thought
leadership is its ability

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to allow you to just be yourself
using your brand’s message

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to stand up and stand out
through content that nurtures

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and engages your audience.

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Content is the glue between
your brand and your audience.

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In order for people to get
excited about your brand,

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they have to know you and
understand where you’re coming

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from.

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And the best way to do that
is to teach your audience

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through your content.

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Info-graphics, video, blogging,
live streaming, and so

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much more.

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There are multiple
avenues of content

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you can create in order
for you to provide quality

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and value for your audience.

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Being a thought leader
is not necessarily all

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about creating the
new best thing.

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In fact, it’s basically
about knowing your stuff.

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And let’s be honest here.

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How are you going to teach
other people about your industry

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and what you do if you do not
thoroughly know it yourself?

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That’s why thought leaders
are always learning,

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growing and building
their craft and knowledge.

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Take the time to read up on
what other thought leaders are

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saying, what new technology
and strategies are being

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implemented, or even just going
to a conference or a class

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to brush up your knowledge.

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To be a thought
leader, your thoughts

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should be knowledgeable.

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And that knowledge is based on
in-depth research, experience

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and ultimately practice.

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Another idea is to allow
your employees and co-workers

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to help you understand
newer technologies

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or strategies that you may
not have time to fully grasp.

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After all you hired
them because you

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think they bring added insight
and strength to your message,

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right?

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Allow your team to
fully use their skills

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by inspiring them with your
message and company culture.

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By doing this, you are
creating a unified team around

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your brand organically and not
forcefully—allowing for more

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productive and quality results.

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Your goal as the
owner of your company

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or even as a team leader
is to inspire them and then

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let them share your
message to your audience.

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The more you allow your team
to utilize their skills,

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the more inspired they will be
to share your brand’s message.

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It goes without saying that
in order to be a leader,

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you have to have an audience.

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And your audience is there
for you to nurture, teach,

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and ultimately inspire.

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But they won’t just come
to you automatically.

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You have to meet
them where they are.

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Whether it’s social
media platforms, forums,

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or even your blog’s
comment section,

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engage with your audience
by learning who they are,

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what they need, and what
they’re looking for.

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Then use that information
each time you create content.

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Lastly, surrounding and
being in collaboration

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with like-minded people
is beneficial in nurturing

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your own leadership and reach.

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By joining forces
with other leaders,

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you expose yourself
to opportunities

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of increasing your audience,
brand awareness, and brand

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recognition.

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For example, if you are a
motion capture startup and you

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collaborate with someone
similar to your industry,

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you are not only getting exposed
to that company’s audience

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but you are also exposing
your audience to new concepts

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and ideas that will help add
value to their lives and grow

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closer to your brand.

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Don’t be intimidated by the
great content that is already

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out there—silencing your
own message in the process.

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Become a thought
leader in your industry

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not just for yourself
or your brand,

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but for your team, audience,
and other influencers.

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Just because it’s
been said before,

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doesn’t mean you can’t
say it differently.

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In fact, if you consider
yourself a thought leader

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and have something to
share with our audience,

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send in your insight to
our In-Sites Thought Hive,

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a place to share the
buzz and provide answers

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to the top burning
questions in our industry.