(atmospheric music)
- We're the only company in the world dedicated
to helping mid-sized manufacturing,
healthcare, financial services,
B2B companies to solve these types of problems.
And so I'm going to teach you in this master class
ways that you can solve
these problems on your own.
I'm going to give you all the strategies you need,
but also let you know that if you need some help,
if you need a coach,
someone to work with to help you through this,
we're here. This is what Demand Metric does
all day every day.
We do it through a unique combination
of tools, templates, research, software,
training and coaching.
But you can take all the things we've built
over the past 15 years
and apply them on your own.
Take the principles from this master class
and just get started.
We've built the most comprehensive library
of tools and resources
for marketing sales and product management,
and we've actually licensed them
to the American Marketing Association,
and the Association of National Advertisers,
who distributes them
to all of the world's top companies.
The A&A has members like Coca-Cola,
Pepsi, Pfizer. All of these companies
have been downloading our resources,
our tools and templates for the past ten years.
Millions and millions of documents downloaded.
So when I tell you that best practices,
tools and templates will save you,
I know from experience.
I've asked the A&A.
"On your website,
of all the thousands of resources you offer
to your members,
what are the highest-performing?"
And year over year,
tools and templates have been
number one or number two.
So this is very important that you
take a templated approach
to optimizing your marketing function.
In the end,
you're going to want to look for quick wins.
You can't boil the ocean, right?
When you talk about commercial excellence,
we're talking product management,
sales, marketing, product development,
these are four major areas of the company.
You can't solve them all at once.
You want to find quick wins
and focus on building long-term sustainable
in-house capabilities so that you're not relying
on training companies.
You're not relying on consultants.
You can do this yourself. (atmospheric music)