- One way that we describe airlines
is they operate like an orchestra.
(upbeat orchestral music playing)
There are so many pieces of the operation
that need to fall into tune at the exact same time.
If one instrument, one person, one note
is played out of tune or out of sync,
you'll notice it as a disruption in the performance.
- [Man] Okay, well what's Fivetran's role
in the orchestra?
- That's a really good question.
(upbeat music)
Here at JetBlue, we see our data stack
as being one of the most modern data stacks
at any airline today.
We are getting requests every day for new data products
whether that's dashboards, data science predictive models,
whether it's just simple data integrations.
All of these things play a role
in delivering information and insights to our leaders
to help them make better business decisions.
I have a degree in meteorology.
It's probably one of the most,
if not the earliest form of data science applications
in real life.
There's so many elements that need to converge together
in order for them to produce that forecast.
What data to look at, when to look at it,
how to put it together,
and then ultimately how to communicate it to people too.
If you think about airlines as companies
that are really in the business of moving customers
from one place to another,
I think you can think about Fivetran in the same way.
Fivetran's main purpose is to help us to facilitate
data movement from one place to another.
We have so many more data sources than we did two years ago.
We've been able to take our data warehouse from zero to 100.
And a lot of that is thanks to
pipeline as a service tools like Fivetran.
One of the use cases that we use Fivetran for
is our high-volume data replication
from an on-premise database
that stores all of our aircraft maintenance data.
We have a pipeline set up that enables us to do
log-based replication from that source server
into our Snowflake data warehouse.
So now Fivetran has helped us
to really break down that silo
to ensure that we are doing proactive maintenance
that helps us to streamline our operations
and overall increases efficiency.
Having everything in one place
enables folks to build reporting
between multiple different data sources.
It helps us to deliver more value to the business
rather than just maintaining existing value.
I want it to be easy to be a data analyst at JetBlue.
I think we're getting to a place now
where we do have more of a one-stop shop for data analytics
and Fivetran is a key ingredient to us
building that one-stop shop.