So the way to think through it is - I need a place to put all of my product content, right?
What we're discussing to create an amazing experience starts with the content, and then it goes to the execution-side
of how to display it, and then from there it goes to the back office side of "how do I support the transactions," right?
Because you actually don't need - right away - to support the transactions.
What you first need is to make sure that you have all the product content in the right place
in a format that is not only complete, but actually looks good.
But the completeness piece is really key.
One of the things we see at Salsify is a lot of companies come to us and they say, "Hey, we want to centralize our product content.
We need a place to put it. We need to distribute the content through a number of channels.
We sell on a number of channels, and we just don't have the content."
And so, we have ways to get around that, but it's a great forcing- function, because it starts you to start thinking about
Do I have all the product images right now? Do I even have product images at all for a lot of my products?
Do I need them? Do I have short-form bullets? Do I have localized content?
What if I sell in multiple countries? What about multiple regions? What about multiple currencies, right?
All of those kinds of things. All of a sudden it becomes this kind of "aha moment" of, wait a minute... This is what I need to do.
And then once you have that, selecting of the different places to display it becomes quite easy.
Because then it's just, okay, that's just a channel that I need to know that I can populate that data in.
And so - then you can start to look for what is the best of breed way to display it.
And so that's what brings you to places like BigCommerce where they can give you an amazing experience.
But you know that you have the data in a usable format in a system that can easily and seamlessly send that data to BigCommerce
that BigCommerce can accept and then turn around and show it to your customers.
Once you have that, then you go back and say, "wait a minute, can Iactually support this using my current systems?"