It is time to stop waving your hands with an outbound approach
to marketing and time to start creating quality content
to attract customers to you.
Hi there!
Rena Nicole here from Direct Images Interactive.
The modern websites of today focus on two components.
The "UX" or User Experience, which
is the foundation of any good website.
And Mobile-Responsiveness, a website's ability
to be functional on various types
of handheld and mobile devices, such as an iPhone or iPad.
So what does it take to make a modern website?
A modern website can best be defined
by looking at these specific attributes:
Modern websites are set-up in HTML5 and CSS.
These are the core technologies for building a modern website.
They allow for functionality that
is easily readable by users and consistently understood
by devices.
Modern websites have a Responsive Design.
This is huge.
Websites need to be able to move seamlessly
between multiple devices.
This is an art that will be noticed by any person that
has navigated the same website from their desktop, phone
and tablet, and believe it or not,
this feature can keep a user on your site,
or show them the exit.
According to comScore, more Americans
are accessing the Internet through their mobile devices
than through desktop computers.
Having Video has now become a key asset
for a gold-star website.
Service providers and Content Delivery Networks
are now providing improved connection speed and playback.
Properly produced and placed videos
will capture your audience and get them to stay.
Live streaming and interactive video
is where websites are headed.
Be ahead of this curve in the road or you
might end up getting stuck on an old path.
And of course, Inbound Marketing.
If you don't know this term by now,
you will certainly be seeing it a lot moving forward.
This is the Now and the Future of marketing.
Have you ever looked yourself or your business up on google?
Well, if you haven't, you should!
See where your website falls in the population in Google Search
Engine determine if people are actually
going to find you when they are looking
for a solution to a problem that your product or service might
help them to solve.
Google is constantly updating its algorithms.
These algorithms decide if your website
is ranking second or sixty-second
in the organic Google results.
Making sure that your website conforms
to the outline of "modern" will help you
from any unnecessary penalties.Your website
should have content and key-words
that give your website viewers actionable tips and best
practices, SEO rankings (to the standards of today)
that will increase your site's visitors
and boost your social presence.
For more information on Modern website design
you can check out our latest issue
of In-Sites Magazine that discusses the details
of a modern website redesign.