WEBVTT

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It is time to stop waving your
hands with an outbound approach

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to marketing and time to
start creating quality content

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to attract customers to you.

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Hi there!

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Rena Nicole here from
Direct Images Interactive.

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The modern websites of today
focus on two components.

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The "UX" or User
Experience, which

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is the foundation
of any good website.

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And Mobile-Responsiveness,
a website's ability

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to be functional
on various types

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of handheld and mobile devices,
such as an iPhone or iPad.

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So what does it take to
make a modern website?

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A modern website
can best be defined

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by looking at these
specific attributes:

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Modern websites are
set-up in HTML5 and CSS.

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These are the core technologies
for building a modern website.

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They allow for
functionality that

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is easily readable by users
and consistently understood

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by devices.

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Modern websites have
a Responsive Design.

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This is huge.

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Websites need to be
able to move seamlessly

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between multiple devices.

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This is an art that will be
noticed by any person that

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has navigated the same website
from their desktop, phone

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and tablet, and
believe it or not,

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this feature can keep
a user on your site,

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or show them the exit.

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According to comScore,
more Americans

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are accessing the Internet
through their mobile devices

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than through desktop computers.

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Having Video has now
become a key asset

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for a gold-star website.

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Service providers and
Content Delivery Networks

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are now providing improved
connection speed and playback.

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Properly produced
and placed videos

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will capture your audience
and get them to stay.

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Live streaming and
interactive video

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is where websites are headed.

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Be ahead of this curve
in the road or you

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might end up getting
stuck on an old path.

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And of course,
Inbound Marketing.

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If you don't know
this term by now,

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you will certainly be seeing
it a lot moving forward.

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This is the Now and the
Future of marketing.

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Have you ever looked yourself
or your business up on google?

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Well, if you
haven't, you should!

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See where your website falls in
the population in Google Search

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Engine determine if
people are actually

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going to find you
when they are looking

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for a solution to a problem that
your product or service might

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help them to solve.

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Google is constantly
updating its algorithms.

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These algorithms
decide if your website

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is ranking second
or sixty-second

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in the organic Google results.

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Making sure that
your website conforms

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to the outline of
"modern" will help you

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from any unnecessary
penalties.Your website

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should have content
and key-words

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that give your website viewers
actionable tips and best

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practices, SEO rankings
(to the standards of today)

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that will increase
your site's visitors

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and boost your social presence.

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For more information on
Modern website design

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you can check out
our latest issue

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of In-Sites Magazine that
discusses the details

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of a modern website redesign.