PRESENTER: Give me a W!
Give me an E!
Give me a B-S-I-T-E!
What's that spell?
Website.
And just like my little cheer, your website
is a great way to pump up your brand's message
and let people get riled up about your business.
Hey there.
Rena Nicole here.
Today's In-sites episode will break down
the four areas that may be preventing
your digital success.
If your website is not attracting visitors, converting
leads, or increasing sales, well, it's time for a redesign.
Your website is your first and main brand cheerleader.
It's a place to provide information about your products
or services as well as a place to create
a great digital experience for your visitors, leads
and customers.
So let's get down to the bare bones on what main areas
you should focus on to make sure your website is getting out
the right message.
The first area is your site's top navigation.
This navigation emphasizes your content
because it is the hub of your website.
Keep your navigation clean with five
to seven eye-catching and recognizable links that
provide information and leave room
for your users to take action.
The second area, your content, should always
have an objective.
Attracting website visitors means
making your content educational and impactful.
That way you build a connection with your reader that will
keep them coming back for more.
The third area is all about calls to action, or CTAs.
It's great to have attractive content, but with all
this great traffic that your content is getting,
your CTAs should provide prompts to encourage
visitors to take action.
Take time to execute an assessment of your CTAs.
And to help you, out here's a few questions to consider.
Are your CTAs actionable?
That is, do they have strong action words,
like "download our ebook" or "sign up for our newsletter?"
Are your CTAs aligned with your buyer persona?
Meaning, do your content offers solve pain points
or provide solutions to your audience?
There's more to consider with CTA performance,
so take your time because your CTAs are
the gateway to converting your visitors into leads.
And finally, the fourth area is user experience
with your website.
If, for example, your website takes a long time to load,
is not user friendly, or your content doesn't take them
where they want to go, then your website is presenting
a terrible user experience.
So guide them by using your site to create
a great digital experience that loads fast and is easily
accessible on all devices.
Ultimately, the goal for your site
is to find ways to cultivate a great user experience that
builds and nurtures your audience's trust
with your brand immediately.
Learn more about converting your current website
into your 24/7 brand cheerleader by downloading the In-sites
Magazine 10-step website redesign checklist,
ensuring your success during your next redesign.
This has been today's In-sites video with Rena Nicole.
Until next time.