Is your company selling complex industrial equipment?
Then you know that B2B manufacturing is changing.
Digital transformation involves a new set of
challenges and opportunities.
But as your customers demand increasingly individualized products,
your sales engineers work around the clock with one-off
solutions and inefficient handovers between customer,
sales, production and installation projects.
This hurts your profitability.
What's needed is a new way to create high product variance
without the costs and risks associated with having product
specialists involved in every deal.
Leading configure price quote technologies solve these
challenges by enabling manufacturers to create smart
product definitions,
taking into consideration variables from product
architecture, customer, market compliance, pricing,
as well as order fulfillment and services.
The logic in the product definition is then capable of
expressing millions of valid and optimal product variants,
guiding the sales rep and customer to select the right
product for their needs while still protecting your margins.
Through needs based configuration
and guided selling,
sales reps and customers can answer questions they
understand about equipment usage and
expected business outcomes rather than difficult to
understand product features and options.
The CPQ product definition will automatically
translate those needs into technical solutions,
providing a complete and accurate offering and order.
This drastically expands the channels through which your
product can be sold, including new types of sales reps,
new types of resellers and even end customers themselves.
Pushing transactional and medium complex sales to
self-service channels will enable your sales rep and
product specialists to focus on the complex deals.
Moreover, when end customers can configure themselves early in
the sales process,
you teach them the value of your products before they
define their buying criteria and the RFX questions,
which increases the likelihood of you being the chosen supplier.
In addition to configuration,
Tacton's powerful pricing capability
allows you to confidently estimate your order fulfillment
costs and define your price execution waterfall in order to
optimize the chance of winning the deal and still maintaining profitability.
Finally, you leverage all configuration and pricing data to create
consistently branded customer quotes and documents,
as well as CAD files.
These can be generated by sales reps or end customers with a
click of a button for each and one of those millions of
product variants.
This means that you can sell with certainty and quote with confidence.
With a globally shared product and pricing definition,
the silo burdened handovers between your sales, production,
and engineering departments will run more effectively,
reducing quoting times from months to minutes.
You will be able to speak with one voice vis a vis the
customer all through sales and order fulfillment,
creating confidence and trust,
as well as regaining profitability.
The results speak for themselves.
According to Accenture,
CPQ can have a decisive financial impact as a value
driver and engine of growth.
Improving not only handling time and quote accuracy,
but also increasing sales volumes and win rates.
Tacton's SaaS enabled CPQ solution has delivered value to
many leading global B2B manufacturing companies.
Due to our 25+ years of manufacturing experience,
Tacton has been named a leader in Gartner's Magic Quadrant for
CPQ application suites for multiple consecutive years now.
With Tacton's five office locations and a network of
technology partners and local implementation partners around
the globe, we are ready to deliver value in your CPQ project.