So we are alive.
I've got the amazing doctor returning here
from west haven Connecticut.
And Dr. pat Turner has been so kind as to come on here
and share some of his thoughts and experience
about working with digital.
So without further ado, I'd love to have Dr. paternal just
introduce himself share a little bit about his practice
how long he's been in practice and all that good stuff.
All right.
Thank you, Jill.
Yes So many turnovers and practicing.
This is our 15th year of practice.
We're we're down here in southern Connecticut beach town
called west haven Connecticut and basically, we're
family practice, I guess who consider high volume family
practice.
But we love.
We love working with the community at heart a marketer,
I was a marketer before I was a chiropractor.
I love it.
I love using marketing for pushing forward my number one
purpose, which is to help as many people as possible
with chiropractic care.
So I've done everything I've tried everything.
I do everyday.
And you know from you know I used
to be as a serial screener I'd be screaming three days a week.
I would do lectures I would do workshops
and not to say that I wouldn't do them any more.
But I found that you know moving away from that
and going towards more what we call a digital platform
specifically with Facebook marketing just means
a lot made a lot of sense.
About three years ago, I was introduced
to this type of marketing and in that period of time.
I've worked with three different agencies.
This is the third one that I've worked with.
The first one I did about six months of six months with them.
And it was good.
But the consistency and the follow up wasn't quite there.
So you know we did well.
And then we kind of crashed.
And I think that had a lot to do with more of not keeping up
with the not keeping up with the program
and letting the letting the ads go stale.
So I tried a second run a local person definitely
not even close.
Just took it lasted six weeks, and then I
pulled the plug on that.
I'm going into the fifth month, I believe now
with go out with digital and we've just
seen a progression every month, going up and up and up.
You know the best month we've had so far we've done 20.
We did a 20 for x month on month number four.
I haven't calculated month five yet,
but we're pretty close to that.
So right now, I I'm very pleased what I've seen with the people
that I'm working with this group are extremely professional
there.
They also do a great job with getting back to getting back
to me if I have questions.
I'm a marketer so I tends to like
to do things maybe a little bit differently or out of the box.
So they're good about listening to my different ideas.
And we've definitely tried a few things that are different
and I'm sure you know we could talk about that
to different price structures in different ways of structuring
the plans and we weren't doing all that.
So from the other market agencies that you've tried.
I know that a lot of chiropractors come to us
and they say Hazel we tried you know three agencies.
You've gotten burned in the past, it hasn't worked.
We haven't gone da y right.
Is it going to work with you guys, and that's
such a hard situation because when you've
gotten burned in the past, you really
are going to be closed minded to the possibility
that it could work.
So what do you say to.
I think you are in a similar boat.
So what would you recommend to those chiropractors.
There are good chiropractors and there are bad chiropractors.
There are good marketing agencies
and there are bad markets.
You need to find the one that works best for you.
I've found that these guys are the best that I've seen so far.
And I'm not only using my.
I'm also hearing it from other people
that I have referred to them and also to the people that
referred me to them as well.
Obviously couldn't say enough things about it
you know in the end.
If you've tried this once with someone else.
I would say definitely give these guys a try.
There are different in terms of their approach.
They provide results.
So that's the best thing that that's all I really for me.
That's all I really care about Joel's really,
really nice to work with Marcus is really nice to work with. What
about it.
You know La is really nice.
They're all nice to work with.
They're all wonderful people and they're good human beings. But
in the end bottom line results and people in the door
is what counts to me and they deliver it.
And as long as they continue doing that, we are.
We're going to we're doing well.
So that being said Dr. paternal would you
mind sharing a little bit more specifics on the results
you've gotten concern over certainly.
So I you know for me if I see if I see a 5 to 1
return on marketing.
I'm very pleased in our office, the first couple months,
we were doing you know 10 to 1 15 to 120 to 1.
The fourth month, we did 24 to 1.
And I'm still putting the numbers together
for four month number five and I'm
pretty sure we're going to be in that in that 20 range again.
So we're doing well.
That being said, you know, we appreciate the systems
that have been taught to us or that have been refreshed
and the weekly phone calls and the coaching definitely
definitely helps.
And again, you know, I've already
had some pretty good systems in place.
But to see other doctors that are better doing this and just
picking up a little different nuances and different phrasing.
And when you're scheduling things
that we say that kind of increase
or bump up that show rate it definitely
makes a big difference.
And then in terms of I mean, that's
crazy to even think about.
I mean, if I told someone, hey, give me $1
and I'll return back $25 I'll do that every day
for the rest of my life.
Oh my god.
Yeah, that's.
So it's just that's a no brainer.
But at the same time, you know it's
a you know you have to do it both ways.
You have to put you have to put the work into it.
It doesn't.
People don't just show up like you
do you have to you do have to actually call them in
and do the right things.
But you guys are great.
And I like on the wire transferring money
into your bank account and you know
that if that's how it was then I don't know
or we would be even though you'd be rich for a while
and you'd be in jail like Bernie Madoff.
Exactly And I don't want to.
So are you going to stay out of that route.
Yeah, I'll do that.
So in terms of revenue collected, what
could you give us the range.
You don't have to talk specific.
What does that kind of look like for you to protect the marshes.
Yes So I mean, my average my average case
that we do in the office is around 20 to 50.
That is our average.
So we're basically since we worked with you were closing,
I would say between 15 and 20 more cases like that a month.
Well, there you go.
So I mean, that's where those numbers are coming in.
That's fantastic.
And if you had to just give any final words
about your experience with that with digital maybe
to a chiropractor that's thinking about this.
They're still on the fence though any final sort
of parting words about your experience or anything
that you think they should know about working with us.
Yeah, I mean, just I mean, in the end,
you know if you're not sure, you try
it. I mean, the only way you're going to know is by trying.
And it's worth.
What's the worst thing that can happen.
You know it doesn't work. And then
you don't do it.
But my feeling is that the reward is significantly greater
than the risk.
And if that's the case, that you make the call you do it.
And in this case, it was a no brainer.
I mean, you could see the reward is significantly greater
than the monthly risk.
And you know, that's part of it.
That's part of the training process too
and which is nice about this particular group
is that they do offer training they do they want you.
They they're invested in you being successful, which I like.
And I didn't see that with other groups that were out there.
And I see it with this group.
There's definitely a community, a sense of community
where docs are like they're out there online.
They're sharing, they're doing videos.
Dr. Brian rhetoric is a very successful chiropractor
in his own right.
And his wife Jen they're out there
sharing their wisdom on how to not only bring them
in the door.
But also the steps that we go through
to convert these people to you know to you
know to a plan a care plan.
And the reason that we did that is
because we saw so many marketing agencies out there that we're
just giving you the new patient opportunities
or the new patient needs.
But they weren't giving you all the resources
to be able to actually turn those
into a return on your investment.
Now let's turn to you.
You're a very successful chiropractor
and maybe you don't need that as much.
But I think if you're just starting out.
If you've never done online advertising or if you don't
have the sort of marketing background that you do
know chiropractors can really benefit
from getting direct coaching from another practice that's
successfully been able to turn the online advertising
into an oral lie.
And I think that's what we've been able to provide.
And really, I would not to kind of to my own horn,
but I think that's what makes us different from everywhere.
Absolutely And honestly, I think that, especially
for the younger the newer docs are the ones that are maybe not
as seasoned when it comes to communication
and putting patients on plants to have someone like Brian
Rodrick you know who's phenomenal communicator
at your disposal.
It's great.
I mean, it's fantastic.
And I listened to a couple of times a couple of his sessions.
And I consider myself an expert in the field and yet.
I picked up like three or four really cool tidbits of my Yeah.
That's great.
I love that.
You know you kind of stick that into the report's findings
and boom, it just it makes it grow.
And those of you listening Dr. Brian Warwick
is one of the Atlas digital coaches.
So we partnered with one of our most successful chiropractor
clients to come on board as the official coaches
everyone else in our program to really
be able to help them again, take the leads that we
send them and turn them into an hour lie
and actually help you convert more patients.
So for those of you that don't know
that that's what we're essentially talking about.
Yeah, absolutely.
It's a key component to being successful.
So you guys being as compared to the other groups you don't you
know you're not only bringing a member
but you're actually really instrumental in teaching people
how to convert these patients to not just short term
short term pain only patients.
But into you know the long term time
on maintenance and wellness patients.
And I think that that value alone is tremendous.
So Yeah awesome well Dr. Turner you
know I appreciate you so much for all the work
that you do in our community for all the people
that you serve and thank you so much for being here today.
Yes Thank you.
It's a pleasure.
And again, thank you for everything you're
doing for us and our practice.
And you know if anybody is out there that
needs a show that needs a pep talk or just some if you
want to ask me questions.
I am more than willing to sit down
and spend some time with you and answer questions for you.
I give you my insights and some we're all in it together.
We're here.
We're here to save the world. And
if we save one life.
We save the world.
So you know this is just another way of getting our message out
to the people.
It's a great way to do it.
I love it.
Thank you so much stock.
We'll talk to.