Hi. My name is Chase, and I'm the CEO of Focus Digital.
We will rank you top three on Google and contractually
guarantee you a positive ROI from our SEO campaign,
or we will work for free until you do.
Now why do I offer a guarantee?
Well, it's really because I'm fed up with typical SEO agencies that
onboard clients without delivering real results.
Companies waste tens of thousands of dollars and years
of time without seeing a return because these agencies are not
following the SEO fundamentals that actually bring results.
Now this is because SEO has become a commoditized industry,
with nearly every agency offering the same package of
link building, technical SEO, keyword research,
and one thousand words of content creation every month.
Now that model of SEO is inconsistent, and agencies use
vanity metrics like rankings or keywords to measure the results of the campaign,
even though those metrics do not correlate with an ROI.
And logically, if every SEO provider is doing the same thing,
then how can any agency claim to provide superior results
when they are all following the same playbook?
Agencies
clients relying on a few lucky case studies to onboard new companies,
ready to pay them to perform a service that they can't
guarantee because the Google algorithm cannot be guaranteed.
At Focus Digital,
we are pioneering a new model of SEO called thought
leadership SEO,
which is directly based on the fundamental principles of the
Google algorithm and reliant upon authoritative,
hyper specific content writing that positions our clients as
thought leaders in their industries, and by doing so,
they rank highly on Google and generate organic,
qualified leads consistently and predictably.
Take Coer Medical as an example.
In January of this year,
they had two hundred website sessions and no qualified leads from Google.
In May, we generated thirty one qualified leads from organic
search for their twelve thousand dollars hair
transplant procedures,
and in July we got them forty eight qualified leads.
That's just a small glimpse into what an SEO campaign can
actually do for your company.
Now this model works because Google is a meritocracy,
caring more about placing the best, most well written,
authoritative piece of content at the top of the Google search
results and not just the biggest company or the one with
the most backlinks.
And we're so confident in our model that we offer not one,
but two guarantees.
So first, we have a ninety day happiness based guarantee.
And that means if you aren't happy with any aspect of our
service, from the customer support, content quality,
strategy outline, page design,
or even what color shirt I wear on our calls,
we will refund you one hundred percent of your money no questions asked.
And secondly, we have a twelve month ROI guarantee,
where if you haven't made back all of the money you've spent
with us plus some, we will work for free until you do.
And we provide these guarantees because our model has been
proven across hundreds of campaigns,
so we know it works for our clients.
So here's a blanket overview of what our process looks like.
First, we do a strategic SEO plan mapping the keywords, content,
and conversion optimizations that are going to happen over
the next twelve months.
We take care of any website health and technical SEO needs
that may hinder rankings and provide traffic and lead
benchmarks for the campaign.
Next, our team of professional writers and SEO analysts
execute the strategic plan,
publishing six to eight authoritative pieces of content
each month that are designed to rank for revenue driving keywords.
We use eleven strategic page types,
each one optimized across thousands of tests to work best
with the Google algorithm.
Finally, we track and monitor performance metrics that
correlate with an ROI from your campaign.
So in the early parts of the campaign,
this means checking rankings for revenue driving keywords
and ensuring they are moving upward in the Google search results.
As we move through the campaign,
this will transition to measuring the number of
qualified traffic coming from those revenue driving high intent keywords,
and finally it will mean tracking qualified leads
generated organically from your website.
So who will we work with?
Well, since we contractually guarantee a positive ROI,
we only work with clients who we are certain we can achieve
that result for.
So we generally work with companies with a lifetime gross
profit per customer of greater than one thousand dollars that
sell through either B2B or B2C channels,
meaning if you sell to institutions or governments or
are quantity based business,
our model is not the right model for you.
However, if you fit those criteria,
thought leadership SEO can become your best lead source.
And here's why.
Well firstly, you don't need a paid ads budget for consistent qualified
leads, and as a byproduct of this,
you don't have to worry about price fluctuations from
advertising platforms causing an inconsistent cost per lead.
Secondly, people who land on your website are there because they searched
for your product or service on Google.
Thirdly, leads from thought leadership SEO are easier to close deals
with because they have already consumed the authoritative
content on your website before even talking to you.
And lastly, thought leadership SEO has an average ROI of seven forty
eight percent over three years.
So to recap this video,
Focus Digital uses a different model of SEO than nearly any
other SEO agency.
You have ninety days to try before you buy to make sure you
are happy with the quality of service we provide.
We guarantee that you will receive a positive ROI,
or we work for free until you do.
And SEO is the most consistent lead generation source for
companies selling B2B or B2C with a lifetime gross profit
per customer of greater than one thousand dollars
So here are the next steps.
We would love to talk specifics with you.
This is a great overview video,
but if we take a look at your website specifically,
we can tell you exactly what type of results to expect,
how long it will take, what your best keywords will be,
what content should be produced, and the list goes on.
And the best way for us to do that is on a call.
We will examine the metrics I just mentioned and make sure we
are confident that we can reliably and consistently
generate high quality inbound leads for your company.
So next to this video, you'll see a button to book a call on my calendar.
You'll answer a few questions about your company
and that way we can prepare for the call,
and then you'll be invited to book a time at your convenience.
I want to promise you that this is not a traditional sales call.
We will educate you fully on our model of SEO and the
timeline and results you should expect based on your industry,
prior SEO efforts, current website, and competitors.
If and only if we are confident that we can truly get you a positive ROI,
we will explain how the guarantee works in full and
present a proposal.
Thank you so much for watching this video,
and I look forward to speaking soon.