Tweeting, Posting, “going live,” there are so many ways
to engage your audience online.
But have you ever wondered how you
can cut through the clutter to get your message
to your ideal customer?
We’ve got the key steps to help you master the inbound
marketing approach to social selling.
In 2017, having an optimized profile
is really the foundation of a good start
to strong social selling.
The selection of your profile picture, bio and displayed
link to your company website all play a crucial role
in how you attract new prospects.
Make sure to drive brand personality,
include mentions of what problems you help solve
and why you enjoy selling or helping people.
Remember to keep the buyer focused and engaged.
Engage - Engage - Engage.
The point of social media is to not
sell your product or services necessarily
but rather to connect with others.
When a prospect joins your network,
likes your post or comments on your post - Follow-up.
Here are some immediate actions you can take:
Thank the prospect for joining.
Let them know what kind of content they can expect
Like or Favorite their comment
Reply to their comment
Comment on their posts
How do you get prospects to engage
with your social profiles and inbound marketing efforts?
Create original brand authentic content.
Know your brand voice and color with it
on your social media platforms.
Bring life and energy to your profiles and pose questions
- all of this will encourage prospects to follow and engage
with your content.
You will find that many prospects head to social media
to ask you questions.
No matter if it is about store hours, a contact number
or inquiring about a product or service
to answer their questions.
One main goal of social media is to connect.
Respond to your potential clients
and answer their questions.
Respond - see a trend here?
If someone leaves you unflattering comments relating
to their poor customer service experience or poor product
experience, take the time to respond positively.
Let them know that you regret that they had a poor experience
and let them know that you are in the business of meeting
customer needs.
Offer them a contact email or number
where you can gather their feedback
to help you better service customers.
Social Selling is really about building relationships,
brand visibility, customer trust and brand morale.
If possible, reserve sales pitching for a later time.
Promoting flash sales or special offers via social media
is great!
Remember that falls under sharing, connecting
and building relationships - what social media is all about.
Inbound social selling works.
Share, connect and build relationships
consistently over time and you will see results.
Over 72% of salespeople found social selling
outperformed traditional sales methods (such as cold calling).
So if you want to start inbound social selling
and produce relevance and value to your audience,
download our Guide to Selling Better and Faster.
This guide will help you increase responses
to cold sales outreach, empower your sales reps with content
and context, and how to minimize manual data entry.
So what are you waiting for?
Start social selling today.