[MUSIC PLAYING]
JEFF KAIDEN: It's not just a company.
It is important to me that it be a place where people feel
happy, rewarded, safe.
It is something that I'm very proud of.
Capacity's mission is to provide excellent order
fulfillment service.
We tend to work for companies that
are selling a product direct to consumer or to retailers
and we provide all the data and physical services
surrounding that activity. [MUSIC
PLAYING]
Capacity's brand is heavily based
on the brands we work with.
And we've been really lucky that many of them
have seen great success, in some cases,
in more than 10 years of partnership.
And we have to be that excellent too. EMILY
SIEGERT: I think Capacity's motto
is to meet or beat their clients' expectations
and to not just focus on the present
but to also look at the future to see what
new technologies, processes are out there that can help
us help our clients to grow.
Our mission is to give the best service, best quality,
and best overall feel to our customers
be it from packaging, customer service,
to just the overall service that we're
able to provide to somebody.
THOMAS CAMPBELL: Capacity was founded in 1999.
Two of my founding partners, Jeff and Arlen,
were at night school together pursuing their MBA.
Just as a footnote, I did not get my MBA.
I dropped out.
But while I was there, I was taking
a class in entrepreneurship.
And we had to put together a business plan as part
of this entrepreneurship class.
The idea was Capacity. THOMAS
CAMPBELL: It's more of an organism than a company.
It's a life.
Capacity is family.
I can't put it any other way.
Capacity is family.
EMILY SIEGERT: Capacity differs from other fulfillment centers
in the sense that they offer value-added services.
Everything is done in-house.
So if the client's product has a problem, whatever
needs to be done can be done at Capacity.
We believe that one of the big shortcomings in our industry
is the commodification of people, especially people
who work in the warehouse.
We feel that everybody in the company
needs to have career satisfaction
and an upward trajectory.
Capacity helps to differentiate brands
from their competitors by providing customized solutions.
Somebody sends you a gift and you open up the package
and you see this beautifully wrapped gift.
That's Capacity.
That's what Capacity does for the brands.
The main difference between Capacity and other companies,
I think, with respect to technology and engineering
is that we do it all ourselves.
We have an engineering department,
we have an IT department.
We don't outsource technology developments to third parties.
We have an internship program with Rutgers
so we have young people in the organization at all times.
We try to capitalize on every situation
where we could inject technology into a solution
because, at the end of the day, the customer who's
receiving that package is happy with it,
is happy with our brand.
Quality control is very important at Capacity.
This is what sets us apart.
THOMAS CAMPBELL: It's integral to everything we do,
whether it's scanning a barcode multiple times,
scanning cases for retailer orders,
doing a final check of number of units at the pack outstation.
QC is everything.
The most important thing is a good product
is going out to our clients' customers.
We have a lot of different systems
that we've implemented in the past
to ensure that the orders are going out correctly.
So we're quite proud of that because, at the end
of the day, if somebody gets the incorrect product,
it costs a lot for our clients.
And we're in business to make our clients happy
and to see them succeed as well.
I've been with Capacity for 18 years.
I was their first hire when they started back in 2001.
I like working at Capacity because it
has a family feel to it.
Everybody's happy to be there and enthusiastic.
KARIN FOFANA: I love working at Capacity.
These guys are like my second family.
We spend a great deal of time together.
I've seen kids being born.
They see my kids being born also.
It's a family for us. It's
a family business.
TONY RUIZ: I love what Capacity stands for.
We believe in our brand.
Our founders really do stand behind us and support us.
I take pride in what we do for our company.
JEFF KAIDEN: I had no expectations
of what was going to happen with the company.
None.
So to sit here today and to see that we're
working with so many amazing brands, it's very exciting.
It's very fun. [MUSIC
PLAYING]