Strategies is a digital agency
and our main focus is to do fundraising as well as advocacy
and persuasion for progressive political campaigns
and organizations.
The nature of our business requires
us to deliver high volume emails as well as have rapid response
to the current news cycle.
Before we started using Litmus, most of our company has a Mac
and we all use Gmail for our email.
So you know, we would send samples internally
everything looked great
and then you send it to the client who's using
Hotmail, Outlook, Yahoo, and all of the sudden
they were noticing a lot of problems.
And so it was getting harder for us to actually make sure
that before we actually sent out for an approval from the client
that we had good content.
So Litmus' tool that lets us preview
the email and all these different clients
has been really helpful.
It's just really nice to be able to see it there.
and actually to be able to not only see it
live but like actually be editing the code.
So like usually I don't
get to see the HTML code until there is an issue
or someone's like "hey this email is not responsive."
So I pop it into Builder and it highlights
where the errors are fairly quickly
and then I can start editing it
and you see the previews update real time
and it's absolutely helpful. Litmus is fairly intuitive.
You can just go in and, you know how
to like put your code in there like it walks you
through the steps.
I don't have to read pages of documentation
to know how to do it.
It just, it's like, oh, this should be here.
And actually the buttons is there.
It just makes it easy to do what I'm trying to accomplish.
We started using Litmus to do the email previews
but then you guys came out with the spam tool.
And I remember there was one of our clients,
their open rates were really low.
And so I said, "Hey, you know, have
you tried sending sample emails to the spam tool?"
And we sent it there and it went through the whole list
and it turned out that for this particular client
the SPF record was wrong.
And that's a really hard thing
to detect or to even know, especially if you're not
a technical background person.
And so what we did was like, hey, this is wrong.
So we worked with the client and we changed their DNS settings
and after we made just that tiny little change
our open rates for that client went up by 30%. Litmus
is a great tool for many reasons.
I think what has been really helpful is that now there's
different sections of that Litmus tool
that you can just send an email to and go through it.
So like not only can you just send it to test out spam,
but now you have that checklisting tool that goes through
and it shows you, it says, "Here's your subject line.
Here are all your links."
I mean, it just kind of reduces the guesswork from you
because it actually shows you visually
where everything going.
It allows us to catch errors quicker.
When we put it in part of the process
we actually know what's going to go out before it goes out.
It does improve deliverability because of the spam testing
tool.
We know if we've been blacklisted
we know if that email if the content is actually
hitting the inbox so that's also been very helpful.